Announcing the New Staffmark: Midwest-Based CBS Personnel, Staffmark, and Venturi Staffing under One Umbrella Brand

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Fri Feb 27, 2009 6:00am EST

The Staffmark Name Represents Nearly 40 Years of Connecting Employers and
Employees
CINCINNATI--(Business Wire)--
Announced yesterday to its internal audiences, Staffmark is now the name of the
combined CBS Personnel, Staffmark, and Venturi Staffing, and will be recognized
by a new corporate identity. The Staffmark name leverages the longevity,
credibility, and experience of CBS Personnel, Staffmark, and Venturi Staffing,
with the brand name recognition of Staffmark. As part of its strategic growth
plan, CBS Personnel Holdings, Inc., headquartered in Cincinnati, Ohio, acquired
Venturi Staffing in 2004 and Staffmark in 2008, more than doubling the size of
the company and creating a significant national presence. The decision to
rebrand the three companies under the Staffmark name is the result of twelve
months of strategic planning, with emphasis on gathering broad-based feedback
from customers and employees throughout all geographic locations. The Company`s
objective was to bring together the best qualities of all three companies to
create a new kind of staffing company focused on building long-term partnerships
with its customers. 

CBS Personnel Holdings, Inc., was founded in Ohio in 1970 and for nearly 40
years has been one of the largest staffing solutions providers in the Midwest.
The Company, under the Staffmark brand, will continue to maintain its Midwest
focus as it continues to grow and expand nationally. 

"The new Staffmark represents nearly forty years of staffing expertise and a
tremendous amount of passion and commitment to connect the right employees with
the right employers," noted Frederick L. Kohnke, President and CEO of Staffmark.
"Our people are empowered to bring innovative ideas to the table, delivering a
highly customized level of service and continually exceeding customer
expectations. Our business focus resonates in our new tagline `Exceptional
People.Exemplary Results.` We see this rebranding as a reflection of what our
customers said made our company unique in the industry," Kohnke continued. 

The new Staffmark corporate identity, developed by international brand design
agency LPK, headquartered in Cincinnati, leverages the color blue (from the CBS
Personnel and Venturi Staffing brands) with three concentric circles that
represent the connectedness of Staffmark, its customers, and temporary
employees. Inside the concentric circles, the letter `S` is formed representing
the synergy created through a successful staffing partnership. The new name and
logo are representative of Staffmark`s approachability, financial strength and
stability, and visionary aspect of the company. 

The new identity will be deployed throughout CBS Personnel, Venturi Staffing and
Staffmark offices in a transitioned rollout over the next 12-18 months. 

About Staffmark

Staffmark is ranked as one of the top ten commercial staffing companies in the
United States, and has been in business nearly 40 years. Headquartered in
Cincinnati, Ohio, Staffmark operates over 300 locations, providing staffing
solutions across a comprehensive range of disciplines. Staffmark`s personalized
approach and market-specific knowledge combined with a deep understanding of
what is important to customer companies and talented candidates, uniquely
position Staffmark in today`s challenging work environment. Staffmark`s 1,200
employees serve more than 6,500 customers and 38,000 temporary employees every
week. To find out more about Staffmark, please go to www.staffmark.com. 

Staffmark is owned by CBS Personnel Holdings, Inc., which also operates Employee
Management Services (EMS) and Columbia Healthcare Services. CBS Personnel
Holdings, Inc. is a subsidiary of Compass Diversified Holdings, the majority
shareholder, and SF Holding Corp., a significant minority shareholder. 

About Compass Diversified Holdings ("CODI")

Compass Diversified Holdings ("CODI") was formed to acquire and manage a group
of middle market businesses that are headquartered in North America. Its
subsidiaries are a diverse group of businesses with highly defensible market
positions. CODI's structure involves acquisition of controlling ownership
interests in its subsidiaries in order to maximize its ability to impact each
subsidiary's performance. The Company provides both debt and equity capital for
its subsidiaries, contributing to their financial and operating flexibility.
CODI's model involves discipline in identifying and valuing businesses,
proactive engagement with the management teams of the companies it acquires and
the monetization of its subsidiaries when it believes that doing so will
maximize shareholder value. The Company seeks to provide an extraordinarily high
level of transparency in financial reporting and governance processes for the
benefit of its shareholders. CODI currently has six subsidiaries operating in
distinct market niches. The cash flows generated by these businesses are
utilized in pursuit of CODI's dual objectives of investing in the long-term
growth of the Company and making distributions of cash to its shareholders. To
find out more about Compass Diversified Holdings, please visit
www.compassdiversifiedholdings.com. 





For Staffmark
Ann Keeling, 513-381-3248
513-378-8319 cell
ann@cristofolikeeling.com

Copyright Business Wire 2009

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