Non-Diamond Engagement Rings Gain Popularity in Fragile Economy

Fri Feb 27, 2009 10:45am EST

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PORTLAND, Maine, Feb. 27 /PRNewswire/ -- Even in this tight economy, people
are still getting engaged.  But these days, couples are looking for value and
timelessness, and it has become tacky to flaunt "bling."  As a result,
non-diamond engagement rings are gaining popularity.

Turtle Love Committee is an online jeweler that has embraced that
back-to-basics approach.  The company focuses exclusively on non-diamond
engagement rings and wedding bands at prices between $100 and $200.  "Orders
are coming in from all over the country," says Adrianne Zahner, the company's
founder.  The Turtle Love Committee collection includes a wide range of
styles, all in sterling silver: there are vintage replicas, classic
solitaires, organic designs and modern pieces.   

Non-diamond engagement rings are not a new phenomenon.  Johanna Farrell of
Bellingham, Washington, has worn a garnet solitaire much like ones in the
Turtle Love Committee collection since she and her husband became engaged in
1978.  She says she loves her ring "because it is a reflection of who we are
as a couple.  I like knowing that my husband and I put creative thought into
the ring I'd wear for the rest of my life."  

Other jewelers have also reported an increase in sales of non-diamond
engagement rings.  Nina Dinoff, a New York jeweler, has been selling rings
from her accessories collection to couples who plan to wear them as engagement
and wedding rings.  "I asked one client if he'd like me to use diamonds
instead of small gold balls in the setting, and he said no, his fiancee would
love it just the way I'd designed it," Dinoff marveled.  

Turtle Love Committee was founded last year by Zahner, 29, an attorney who was
alarmed by her colleagues' subtle competition to have the best or the biggest
diamond engagement ring.  She chose the name "Turtle Love Committee" because
she liked the "TLC" acronym and the imagery of a group of wise elders
dedicated to promoting love.  According to Zahner, an engagement ring from
Turtle Love Committee's collection "is priceless - it represents a huge
emotional commitment, not a huge financial commitment."  

For more information about non-diamond engagement and wedding rings, visit
Turtle Love Committee online at   

    Adrianne Zahner
    Turtle Love Committee

SOURCE  Turtle Love Committee

Adrianne Zahner of Turtle Love Committee, +1-207-669-4062, or mobile:
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