Modelo Especial 18-Pack Cans Hit Shelves in March

Fri Feb 27, 2009 2:17pm EST

* Reuters is not responsible for the content in this press release.

CHICAGO, Feb. 27 /PRNewswire-FirstCall/ -- Crown Imports is adding a new
package to the Modelo Brands Family -- the Modelo Especial 12 oz. can 18-pack.
The new package is shipping from Mexico now for retail placement in mid-March
in Arizona, California, Colorado, Florida, Georgia, Nevada, New Mexico, North
Carolina, South Carolina, Texas and Virginia.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20090227/NY76671 )

The Modelo Especial 18-pack is an extension of the existing 12 oz. can, and is
being introduced to broaden exposure for Modelo Especial, the number two
Mexican beer and number three imported beer overall in U.S., which grew 10.2%
in 2008.

In addition to fueling even more growth, Modelo Especial 18-pack 12 oz. cans
will open up new distribution opportunities and selling occasions. The 18-pack
is perfectly suited to the off-premise channel, particularly Hispanic
off-premise accounts and convenience stores. The 18-pack can complements
existing Modelo 6- and 12-pack cans, while also featuring the bold logo
graphics that are popular with all Modelo Especial drinkers.

"The Modelo Especial 18-pack can package provides retailers the opportunity to
trade up domestic beer consumers and current Modelo Especial 12-pack can
consumers, generating incremental revenue and profit per transaction," said
Bruce Jacobson, executive vice president of sales for Crown Imports, Modelo
Especial's U.S. importer. "And this new package size will help our
distributors increase their overall high-end sales and garner additional Crown
portfolio shelf space."

The new Modelo Especial 18-pack can package rollout will be supported with an
array of point-of-sale materials, including shelf strips, display cards,
static stickers and banners.

Crown Imports LLC is a joint venture that imports, distributes and markets the
Modelo portfolio and other fine beer brands across the entire U.S. The Modelo
portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer
overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands.
Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S. For
more information, visit www.crownimportsllc.com

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX:
GMODELOC), Mexico's leading company in the brewing, distribution and sale of
beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading
international beverage alcohol producer, importer and marketer.


SOURCE  Crown Imports LLC

Bill Ligas of Crown Imports LLC, +1-312-873-9279,
bill.ligas@crownimportsllc.com
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