The Cookie Company That Could: Immaculate Baking Company Poised for Unprecedented Growth

Mon Mar 2, 2009 9:00am EST

* Reuters is not responsible for the content in this press release.

Immaculate Baking Company, known for its imaginative cookie flavors and
folk art-decorated packaging, today announces several new all-natural
innovations: ready-to-bake brownie dough, limited edition seasonal
flavors including Chocolate Peppermint and Gingerbread Spice, and dark
chocolate covered biscotti crunch. The ready-to-bake brownies will be in
stores this spring and the seasonal treats will be available by fall 2009.

    Consumer demand and retail success have led Immaculate to prepare for more
than 10 new product and flavor launches leading into 2010, even at a time
when many companies are scaling back on research and development. In the
past few months, Immaculate has seen its distribution rapidly expand
across the nation, particularly in East Coast market, where the company
is based. At key supermarkets where Immaculate's organic cookie dough is
carried, the category has even experienced incremental growth by
attracting new consumers to the category.

    "Our company's philosophy is to 'create, create, create!'" said Paul
Nardone, CEO of Immaculate Baking Co. "This culture of innovation can be
seen on our packaging and tasted in our recipes -- it literally influences
every facet of our business."

    Immaculate's products are made with all natural ingredients and contain no
saturated fats, hydrogenated oils, high-fructose corn syrup, artificial
flavors, or colors. The perfectly-portioned dough varieties are ideal for
consumers looking for healthier, convenient snack options.

    The 10 oz. brownie dough package makes 6-8 brownies in a ready-to-bake,
oven-safe tray, has a suggested retail price of $3.49 - $3.99, and is
shipping this month to supermarkets and natural food stores nationwide.
The forthcoming seasonal cookie dough flavors, Chocolate Peppermint and
Gingerbread Spice, will ship third quarter and join delicious other
favorites, including Cranberry Oatmeal White Chocolate, Oatmeal Raisin,
Chocolate Chunk, Triple Chocolate Chunk and Vanilla Sugar.

    Immaculate will be featuring these new products at Expo West, the world's
largest natural and organic products trade show, March 6-8, 2009 at booth

    About Immaculate Baking Company

    Founded in 1995 by Scott Blackwell, Immaculate sells award winning organic
ready-to-eat cookies and cookie dough, and all-natural brownie dough. The
company supports non-profit education efforts with giant cookie
fundraisers and features works of American folk art on every package. For
more information, visit


Mike Rush

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