Nayarit, Mexico - Strong in Tourism Growth, Investment, Job Generation and Safety

Wed Mar 4, 2009 10:00am EST

* Reuters is not responsible for the content in this press release.

Nayarit, Mexico - Strong in Tourism Growth, Investment, Job Generation and

RIVIERA NAYARIT, Mexico, March 4 /PRNewswire/ -- Several recent reports show
that the State of Nayarit, where Riviera Nayarit is located, is among the
strongest regions in Mexico for tourist visits as well as investment from
Mexican and North American investors for tourism expansion which is an
important source for job creation.  Furthermore, a recent study by the Center
for Research for Development (CIDAC) reveals that the state of Nayarit has one
of the lowest crime rates in the country.  An independent institute cites all
of these features as part of their evaluation of Nayarit´s competitive climate
as among the best in the country. This combination of positive factors
demonstrates an unprecedented level of confidence, image and interest in this
new destination.

In 2008, the average occupancy of hotels that are members of the Riviera
Nayarit Convention & Visitors Bureau topped 79%, with highest occupancy in the
months of January, February, March and July.  Riviera Nayarit maintains its
momentum in 2009 with an impressive January occupancy rate of 78%.  Riviera
Nayarit extends along 192 miles of Pacific coastline in the state of Nayarit,
just north of Puerto Vallarta International Airport. 

A 2008 Mexican Tourism Investment Study showed that investors have confidence
in this new destination, as Nayarit has the second highest tourism investment
by the private sector, totaling US$778.5 million dollars.  A wide range of new
resorts, condominiums, golf courses and retail services are currently
underway. The St. Regis Punta Mita and the new Jack Nicklaus championship golf
course in Punta Mita have just opened and soon to come in 2009 is Los Veneros,
a $126 million dollar resort in La Cruz de Huanacaxtle. 

Given the substantial tourism developments in the state of Nayarit, the
regional employment sector continues to grow.  According to a study by the
National Employment Institute, Nayarit garnered first place in job creation.
So far in 2009, 1,555 jobs have been created, a 1.12% increase from the same
period in 2008. 

Riviera Nayarit also remains among the safest destinations for travelers in
Mexico.  A recent study conducted by the Center of Research for Development
(CIDAC) reveals that the state of Nayarit has one of the lowest crime rates in
the country. 

In addition, the Mexican Institute for Competitively (IMCO), an independent
institute founded in 2003, recently released its analysis of regions in
Mexico, citing strong advances in Nayarit.  According to this study, "Nayarit
is the state where one can most rapidly open a business due to its commercial
environment, efficient government systems and increased investment in
development and infrastructure." 

"We are very proud of the growth of tourism, business and investment to
Nayarit as well as the positive response from residents, tourists and media
regarding our new region of Riviera Nayarit.  During this challenging economic
climate, we are also dedicated to making tourism development in the region
well planned and protective of the environment as well as welcoming, safe and
affordable for our visitors," said Nayarit Governor, Ney Gonzalez Sanchez. 

Recognizing the extraordinary potential for this region and its abundance of
affordable accommodations and activities, Riviera Nayarit has recently
received glowing accolades from North American media. In late 2008, listed Riviera Nayarit among five destinations to watch for
2009. In early 2009, Riviera Nayarit was also cited as a top destination for
2009 by, Hideaways Magazine and

SOURCE  Riviera Nayarit Convention & Visitors Bureau

Carrie Hyman, +1-212-754-6500, ext. 245,
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