JCPenney Becomes First Retailer to Earn Energy Star Award for Sustained Excellence in Energy Management

Wed Mar 4, 2009 3:30pm EST

* Reuters is not responsible for the content in this press release.

PLANO, Texas--(Business Wire)--
In recognition of its continued commitment to strategic energy management,
JCPenney was honored by the U.S. Environmental Protection Agency (EPA) and the
U.S. Department of Energy (DOE) with the ENERGY STAR Award for Sustained
Excellence in Energy Management. The award will be presented at an ENERGY STAR
awards ceremony in Washington, D.C., on March 31. 

Effective energy management supports the environmental goals in JCPenney`s
comprehensive corporate social responsibility program, JCPenney C.A.R.E.S.,
which integrates the Company`s efforts to achieve positive impacts in the areas
of Community, Associates, Responsible Sourcing, Environment and Sustainable

"EPA is delighted to recognize JCPenney with the 2009 ENERGY STAR Sustained
Excellence award," said Kathleen Hogan, Director of the Climate Protection
Partnerships Division at the U.S. EPA. "JCPenney`s leadership on energy
efficiency has positively impacted their bottom line and our global environment,
showing us all what can be accomplished through sustained commitment and

JCPenney has been a member of the U.S. government`s ENERGY STAR program since
1999 and was honored as an ENERGY STAR Partner of the Year in 2007 and 2008.
This year, JCPenney earned the prestigious Sustained Excellence Award - the
first retailer to be so honored for its efforts in using energy efficiently in
facility operations and integrating superior energy management into its overall
organizational strategy. Award winners are selected from more than 12,000
organizations that participate in the ENERGY STAR program. 

Using the data and tools available through the ENERGY STAR program, JCPenney has
improved energy efficiency throughout its operations. In 2008, the Company
reduced energy use and comparable CO2 emissions across its building portfolio by
more than 80 million pounds. JCPenney continues to implement energy conservation
projects and engage its 150,000 Associates to seek out innovative ways to save

"ENERGY STAR`s guidelines for superior energy management are integrated
throughout our engineering and facility management operations," said Michael
Dastugue, JCPenney Senior Vice President and Director of Property Development.
"The knowledge, benchmarks and best practices available through ENERGY STAR have
helped us substantially improve energy efficiency, resulting in environmental
and financial benefits." 

JCPenney promotes strategic energy management through active participation in
ENERGY STAR. When the new ENERGY STAR efficiency benchmark for retail stores was
introduced in October 2007, four JCPenney stores in Washington state became the
first in the nation to qualify under the new standard. Currently, 52 JCPenney
stores, as well as the JCPenney Home Office in Plano, Texas, have qualified for
the ENERGY STAR Building Label, and the Company has set a goal to achieve ENERGY
STAR certification of at least 200 stores across the country. To be certified,
stores must achieve an ENERGY STAR efficiency rating in the top quartile for all
retail stores while maintaining appropriate levels of comfort and air quality. 

The Company also became the first national retailer to receive Designed to Earn
the ENERGY STAR (DEES) certification for two of its stores in 2008. JCPenney has
expanded this initiative and intends to seek DEES status for all future new
stores. To be eligible, building construction documents must be 95 percent
complete and receive an energy-efficiency rating of 75 or higher on a 100-point

The Company has invested more than $100 million in the past six years to install
energy management technology, lighting retrofits and high-efficiency heating,
ventilation and air conditioning (HVAC) systems in its stores. More than 800
stores are now equipped with an Energy Management System (EMS), which provides
remote monitoring of the store`s electrical and mechanical systems, schedules
the operation of lighting and HVAC equipment, monitors store comfort levels and
identifies opportunities for saving energy. 

In addition, construction is under way in Fairview, Texas, on the Company`s
first store expected to obtain LEED certification, and JCPenney is one of 21
companies selected to participate in the U.S. Department of Energy`s Net-Zero
Energy Commercial Building Initiative to achieve cost-effective energy savings
through innovation. JCPenney is also exploring renewable energy projects. Nine
stores are currently hosting rooftop solar power installations, and a pilot wind
power project is being installed at one distribution center. 

About JCPenney C.A.R.E.S.

JCPenney has built a legacy of operating in an ethical and socially responsible
manner. In 2007, the Company launched its Corporate Social Responsibility (CSR)
initiative - C.A.R.E.S. - stemming from the vision that JCPenney cares for its
Community, Associates, Responsible Sourcing, Environment and Sustainable
Products. The Company`s commitment to social responsibility reflects its
philosophy that "Every Day Matters" - for its customers, Associates,
communities, investors and suppliers. Additional information on JCPenney`s CSR
initiatives can be found at 

About JCPenney

JCPenney is one of America`s leading retailers, operating 1,093 department
stores throughout the United States and Puerto Rico, as well as one of the
largest apparel and home furnishing sites on the Internet,, and the
nation`s largest general merchandise catalog business. Through these integrated
channels, JCPenney offers a wide array of national, private and exclusive brands
which reflect the Company`s commitment to providing customers with style and
quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the
Company posted revenue of $18.5 billion in 2008 and is executing its strategic
plan to be the growth leader in the retail industry. Key to this strategy is
JCPenney`s "Every Day Matters" brand positioning, intended to generate deeper,
more emotionally driven relationships with customers by fully engaging the
Company`s 150,000 Associates to offer encouragement, provide ideas and inspire
customers every time they shop with JCPenney. 


ENERGY STAR was introduced by the U.S. Environmental Protection Agency in 1992
as a voluntary market-based partnership to reduce greenhouse gas emissions
through increased energy efficiency. Today, ENERGY STAR offers businesses and
consumers energy-efficient solutions to save energy, money and help protect the
environment for future generations. More than 12,000 organizations are ENERGY
STAR partners committed to improving the energy efficiency of products, homes,
buildings and businesses. For more information about ENERGY STAR, visit or call toll-free 1-888-STAR-YES (1-888-782-7937). 

Tim Lyons, 972-431-3400
Ann Marie Bishop, 972-431-3400

Copyright Business Wire 2009

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