Cruvee for Wineries Acquires Scrugy.com

Bolstering Internet Sales Opportunities for Wine Brands

James Jory Joins Cruvee as VP of Technology

NAPA, Calif.--(Business Wire)--
Cruvee for Wineries the powerful, real time wine market intelligence platform
that analyzes wine information from vast sources across the web for wineries,
has acquired scrugy.com an online wine information aggregator that consumes and
analyzes wine information such as tasting notes, reviews, wineries and
influential wine blogs while connecting that collective information back to
specific wine brands.

"Cruvee for Wineries moves to the next level with the acquisition of
scrugy.com," said Evan Cover, Cruvee CEO and Co-Founder, "Cruvee is now an even
more powerful tool as we can keep our winery clients at the forefront of
audiences such as the millions of core wine consumers, and key trade buyers, as
well as track the chatter and electronic conversations that surround specific
wine brands."

Cover also announced that James Jory who founded scrugy.com has joined Cruvee
for Wineries as Vice President of Technology. Jory brings more than 20 years of
experience in software development focused primarily on server-side Java
development and worked as the Director of Software Development and Chief
Architect for Kurant, an e-commerce software startup acquired by eBay that
became ProStores. As an independent entrepreneur, Jory combined his two passions
of technology and wine which resulted in the creation of the powerful scrugy.com
wine aggregator, search engine and platform.

"Wineries are in a race to gain customer loyalty at every tier," Cover stated,
"Cruvee for Wineries helps increase wine sales by providing one channel for the
distribution of information to online retailers, social networks and mobile
wine-related sites. Beyond tracking, the information that Cruvee provides
creates opportunities for wineries to interact and engage customers which
fosters brand loyalty and in turn impacts the bottom line."

A first for the wine industry, Cruvee for Wineries provides up-to-the-minute
business intelligence and performance management services as well as digital
clipping capability. Wineries can click to sign up at www.cruvee.com. Cruvee
uses proprietary technology to sort social media and informational sources (such
as forums, blogs and social networks) and then identifies insights and trends
that will help wineries make good business and marketing decisions.

Cruvee for Wineries currently monitors sources such as 600 wine blogs, 19
million blog posts and comments, two million Twitter tweets per day, 50,000
registered forum members, 100 million FriendFeed entries and 100 wine-related
social networks and groups.

The Cruvee executive team includes Evan Cover, Cruvee CEO; Alex Kremer, Vice
President of Technology Business Development; James Jory, Vice President of
Technology; Andrew Glover, Chief Software Architect and serving on the Board of
Directors VinTank Chief Strategy Officer Paul Mabray. Based in the Napa Valley,
Cruvee, and the new Cruvee for Wineries, is the first company to providebusiness
intelligence and performance management services for the wine industry and wine
brands of every size. For more information call 707.737.0277 or go to
www.cruvee.com.

for Cruvee for Wineries
Lisa Adams Walter, 707-255-0300
lisa@adamswalter.com

Copyright Business Wire 2009