Baker & Taylor Unveils First Phase of Integrated Digital Media Distribution Platform

* Reuters is not responsible for the content in this press release.

Mon Mar 9, 2009 9:40am EDT

Baker & Taylor Unveils First Phase of Integrated Digital Media Distribution
Platform

- Worldwide Licensing Partnership with ebrary Enables econtent Hosting and
Best-of-Breed Digital Media Platform -

CHARLOTTE, N.C., March 9 /PRNewswire/ -- Baker & Taylor, Inc., the world's
largest distributor of books and entertainment products, today launched the
first phase of its integrated digital media distribution platform through a
strategic worldwide licensing partnership with ebrary, a leading provider of
e-content services and technologies.

The partnership enables Baker & Taylor to develop its own digital content
products and services, as well as to integrate tens of thousands of e-books
and other titles that ebrary has aggregated from more than 350 leading
publishers.  The new Baker & Taylor digital media distribution platform will
be seamlessly integrated to efficiently deliver physical and digital content
across its broad customer markets.  

"We're taking Baker & Taylor to the next level - as the premier provider of
digital and physical content," said Tom Morgan, CEO of Baker & Taylor.  "This
is the first piece of a comprehensive digital supply chain we will be rolling
out in the coming weeks.  We took great care to choose the best technology
available, so that we can offer our customers the broadest flexibility, the
best tools, and continual innovation.  It's perfect market timing for us - our
customers are ready and eager for bundled physical and digital products and
services."

"ebrary is extremely proud to extend the value of our technology, which has
been trusted by thousands of libraries and publishers for more than a decade,
to Baker & Taylor's global customer base," said Kevin Sayar, President of
ebrary. "By integrating our technology and products within Baker & Taylor's
infrastructure and workflow, librarians now have greater access to both print
and digital content, publishers see new revenue streams, and end-users have
the tools they need to discover, use, 
and manage digital information. Our partnership with Baker & Taylor will
fundamentally change the dynamics of the print and digital content industry."

 "This gives publishers a premium avenue to distribute their content in both
print and electronic formats," said George Coe, President of Library &
Education for Baker & Taylor. "There is already great demand in the academic
library market, but this digital infrastructure will also serve the growing
needs of our government, corporate and international customers as we integrate
collection development, cataloging and workflow services with the advanced
technology and usage statistics in the ebrary platform."

About Baker & Taylor
Baker & Taylor, Inc. (www.btol.com) is a global information and entertainment
services company that offers books, videos, music, games and services to
libraries, educational institutions, and retailers. Based in Charlotte, N.C.,
the company has been in existence for over 180 years, developing long-term
relationships with major suppliers, including book publishers, movie studios,
and music labels. Baker & Taylor maintains one of the largest combined
in-stock book, video and music inventories in the United States, and services
the broadest customer base in the industry. Baker & Taylor is majority owned
by Castle Harlan Partners IV, L.P., a leading private equity investment firm.

About ebrary (www.ebrary.com)
ebrary(R) is a leading provider of e-content services and technology.  The
company helps libraries, publishers, and other organizations worldwide
disseminate valuable information to end-users, while improving their research
and document interaction. 

The company has developed a flexible e-content platform, which customers may
use in a number of different, integrated capacities: ebrary customers may
purchase or subscribe to e-books and other content under a variety of pricing
and access models, and they may license the ebrary platform to distribute,
sell, and market their own content online.  All options are delivered using a
customizable interface and include a choice of ebrary Readers with
QuickView(TM) for instant viewing in a browser and InfoTools(TM) software
which provide contextual searching and integration with multiple online
resources.

ebrary currently offers a growing selection of more than 170,000 e-books and
other titles from more than 350 leading publishers and aggregators.  Founded
in 1999, ebrary is privately held and is headquartered in Palo Alto, CA, USA.


SOURCE  Baker & Taylor, Inc.

Kimberly Kuo, +1-202-251-4053; Tish Wagner of ebrary, +1-707-963-2035
Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.