Research and Markets: Tween Spending and Influence; Even in These Tough Economic Times, Tweens Wield $43 Billion in Spending Power Annually

Tue Mar 10, 2009 10:00am EDT

* Reuters is not responsible for the content in this press release.

DUBLIN, Ireland--(Business Wire)--
Research and Markets
( has
announced the addition of the "Tween Spending and Influence" report to their

Even in these tough economic times, tweens wield $43 billion in spending power
annually, and influence the spending of billions more on everything from cell
phones to vacations to automobiles. 

Spanning ages 8-14, these 21 million U.S. children are still largely influenced
and guided by their parents - but eager for independence and to be recognized as
individuals. And with an average $2,047 each to spend, retailers, brand
marketers, food manufacturers, entertainment companies and others are in hot

"Tween Spending and Influence" introduces you to these ultimate multitaskers (a
trait they share with their mothers!) as they do their homework, text message
with friends, and roam the Internet, all at the same time. Plus, you'll discover
how much tweens get for spending money, where it comes from and what they spend
it on. What's more, you'll find out how boys' and girls' perceptions of brands
and what's "cool" guide their product preferences for apparel, electronics,
candy, fast food and more. 

This fast-reading 24-page executive briefing from the editors of Youth Markets

* Immerses you in the tween lifestyle so you can follow the lead of retailers
such as Wal-Mart, Target and JCPenney and tap into tweens' favorite
entertainment properties to boost sales. 
* Demonstrates the importance of organized sports to 16 million tweens, the most
active of whom have larger than average social networks, high profiles among
their classmates, and are strong academic performers - just the "influentials"
marketers most want to reach. 
* Shows you how tweens gravitate toward brands they recognize, and which they've
learned about from friends, older siblings and parents - yet for which they have
no brand loyalty.

"Tween Spending and Influence" aggregates data and insight from 34 sources to
deliver the information you need to make the right decisions about what, how and
when to market to tweens. 

Key Topics Covered:

Part 1: Demographic Characteristics

* Mothers Would Stay On The Job 
* Help Wanted: Moms 
* Workplaces Support Breastfeeding 
* Breastfeeding Moms Find Workplace Barriers 
* School's Out; Working Moms Are Worried 
* Moms Merit Six Figures 
* Do Moms Get Better Work/Life Family Programs?

Part Two: Tweens Acquire The Spending Gene . . . And Marketers' Attentions

* What Tweens, Teens Think About Shopping, Brand Names 
* Tweens Want Money, Electronics As Gifts 
* Brand Power Wielded By Kids 
* Tween Athletes Becoming Just As Desirable To Marketers As Their Older High
School Counterparts Are 
* Nike Shoes Reign Supreme 
* Retailers Prep For Back-To-School Season By Focusing On Savings, Licensed
Merchandise And Young Celebrities 
* Ing Direct Ranks As Best Branded Kid Site 
* Nascar Largely Untapped Among Youth 
* Kids Rank Favorite Restaurants 
* Food Industry Spent $1.6 Billion To Market To Children In 2006, With Tv As The
Preferred Promotional Category 
* Packaged Food Marketers, Restaurants, Are Changing Youth Targeted Premiums In
Response To Obesity Concerns 
* Branded Items, Less Bundling Are Trends On Kids Menus

For more information visit

Research and Markets
Laura Wood
Senior Manager
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716 

Copyright Business Wire 2009

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