Hershey Implements Optiant Solution for Inventory Optimization

BOSTON, March 10 /PRNewswire/ -- Optiant, the premier provider of inventory
optimization solutions, today announced that The Hershey Company has selected
and implemented Optiant's full PowerChain inventory and supply chain
optimization suite.

"Optiant is proud to work with industry leaders as we deliver multi-echelon
inventory optimization and supply chain network design solutions," said Fred
Lizza, President and CEO of Optiant. "We respect Hershey's leadership in the
consumer products industry and welcome them to our user community. We look
forward to a long and collaborative relationship."

About Optiant

Optiant, a premier provider of supply chain network design, inventory
optimization, and supply chain business intelligence solutions, helps Global
2000 companies optimize bottom-line performance by reducing inventories,
freeing up working capital, optimizing supply chain asset utilization and
delivering lowest total supply chain costs.

Optiant's solutions optimally balance resources, total costs, and customer
service across the entire, extended supply chain to deliver greater
profitability, increased customer satisfaction, more efficient use of capital,
and a resilient supply chain that fully handles uncertainty in supply and
demand. Optiant has transformed supply chains for the world's leading
manufacturers including Procter & Gamble, Kraft, HP, IKEA, Intel, Microsoft
and Boston Scientific.

Delivering millions of dollars in returns, Optiant's solutions for consumer
product, high tech manufacturing and industrial organizations generate
quantifiable savings within 90 days of implementation. Optiant's solutions,
certified for integration by SAP, are based on award-winning research from MIT
and decades of experience dedicated to the identification and realization of
supply chain efficiencies. For more information, please visit
http://www.optiant.com.

SAP and other SAP products and services mentioned herein as well as their
respective logos are trademarks or registered trademarks of SAP AG in Germany
and in several other countries all over the world. All other product and
service names mentioned are the trademarks of their respective companies.

CONTACT: John Brewer
+1 781 238 4165
john [dot] brewer [at] optiant [dot] com

Becky Boyd
MediaFirst PR - Atlanta
+1 770 642 2080 x 214
becky@mediafirst.net

SOURCE Optiant, Inc.

John Brewer of Optiant, Inc., +1-781-238-4165, john [dot] brewer [at] optiant
[dot] com; or Becky Boyd of MediaFirst PR - Atlanta, +1-770-642-2080, ext.
214, becky@mediafirst.net, for Optiant, Inc.