More Than 230,000 Viewers From 80 Countries Experience the DEMO 09 Conference

Use of Technology from BitGravity, Facebook(R) and Twitter Enabled the
Exclusive Executive Conference to Reach and Engage a Global Community

FRAMINGHAM, Mass., March 10 /PRNewswire/ -- After concluding the DEMO 09
conference with a bang on March 3, 2009, the final numbers are in on the
global reach and virtual participation generated through the event's live
broadcast. Utilizing technology from BitGravity and Facebook, the conference
logged close to a quarter million player streams from viewers in 80 countries
through the DEMO 09 Live video broadcast and witnessed 4,000 Facebook status
updates via the new Facebook Live Feed widget.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090218/DEMOLOGO)

DEMO 09 marks the first multidimensional conference experience to leverage
Facebook's Live Feed to provide content, community and conversations to a
worldwide audience

"In today's challenging economic climate, conferences like DEMO have to be
creative and rethink the ways in which they operate to reach the broadest
audience in order to have the greatest impact," said Neal Silverman, Executive
Vice President of Network World and DEMO. "By leveraging leading edge
technology like BitGravity and social community-building services like
Facebook and Twitter, we were able to offer our demonstrators, our live
attendees and our virtual audience a world class experience like never
before."

Whether watching the stream online or as one of the 500 people attending the
conference in Palm Desert, users updated their Facebook status directly from
the DEMO 09 Live player and could also see and comment on status updates
posted by friends and other Facebook users tuning in to the broadcast. Status
updates posted on the Live Feed were published in the user's Facebook News
Feed with a link tagged back to the DEMO 09 Live stream, so friends could
click the tag and watch the stream while participating in the conversation.
This activity led to a viral explosion in viewership around the world as
interested friends clicked back into the DEMO broadcast after seeing comments
left by friends who were already watching.

DEMO also encouraged participants to utilize other social media tools such as
Twitter and blogs to engage and participate in the conference. During the two
day event over 1,850 posts appeared on Twitter and blogs, resulting in an
estimated 188,900 social media impressions generated during the two day
conference.

This was the second conference that DEMO partnered with BitGravity, a DEMO 08
demonstrator and DEMOgod award winner, to provide high-quality streaming video
of the conference. The combined power of BitGravity's BG Live(TM)
highly-scalable flash-based video stream service and Facebook's Live Feed
technology allowed the innovative companies selected to participate in DEMO 09
to launch their products to a world audience, something that was not possible
in the past.

DEMO 09 by the numbers:
-- 39 Demonstrator Companies
-- 500+ Onsite attendees
-- 80 countries viewed DEMO
-- Over 230,000 views of the conference via the BitGravity player
-- 4,000 Facebook status updates posted via the DEMO 09 Live widget
-- 1,900 posts to Twitter and blogs
-- 188,900 social media impressions from blogs and Twitter
-- 25% - 40% increases in Twitter followers, Facebook fans and LinkedIn
group members in the days surrounding the event.

Community members who participated in the DEMO 09 event were encouraged to
stay connected to the DEMO conference. The conference has several communities
to stay abreast of the latest news and happenings at DEMO, including:
-- Facebook: http://www.demo.com/fbdemo
-- LinkedIn: http://www.demo.com/linkedin
-- Twitter: http://www.twitter.com/demotweets

About the DEMO Conferences
Produced by Network World Events and Executive Forums, the DEMO conferences in
the United States, China, and Europe focus on emerging technologies and new
products, which are hand - selected from across the spectrum of the technology
marketplace. The DEMO conferences have earned their reputation for
consistently identifying tomorrow's cutting - edge technologies, and have
served as launch pad events for companies such as Palm, E*Trade, Handspring,
and U.S. Robotics, helping them to secure venture funding, establish critical
business relationships, and influence early adopters. Each DEMO conference
features approximately 70 new companies, products and technologies. For more
information on the DEMO conferences, visit http://www.demo.com/.

The DEMO community also benefits from the award winning DEMOletter. A weekly
e - newsletter designed to reach the people who are creating companies,
building products and launching new ideas, DEMOletter provides smart insight
and analysis of entrepreneurial business issues.

About Network World
Network World, Inc., the Leader in Network Knowledge, empowers network IT
executives through education, information and community. Network World, an
IDG company, is the leading provider of news, analysis, reviews, events and
education on information technology. Network World publishes the leading
newsweekly, Network World, hosts the most active online communities
(www.networkworld.com, www.javaworld.com, www.linuxworld.com, and
www.demo.com), and produces educational seminars and events worldwide.
Network World's portfolio of strategic marketing programs provides marketing
and agency professionals with the tools to generate high - quality leads,
optimize marketing campaigns, and create new revenue opportunities.
Additionally, Network World is the event organizer of DEMO and DEMOfall, the
leading events for new technology innovation.

About International Data Group (IDG)
International Data Group (IDG) is the world's leading technology media,
events, and research company. IDG's online network includes more than 450 Web
sites spanning business technology, consumer technology, digital entertainment
and video games worldwide. IDG publishes more than 300 magazines and
newspapers in 85 countries including CIO, CSO, Computerworld, GamePro,
InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation
service, IDG Connect, matches technology companies with an audience of
engaged, high-quality IT professionals, influencers, and decision makers.

IDG is a leading producer of more than 750 technology-related events including
Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for
All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is
the premier global provider of market intelligence, advisory services, and
events. Over 900 IDC analysts in more than 90 countries provide global,
regional, and local expertise on technology and industry opportunities and
trends.

Additional information about IDG, a privately held company, is available at
http://www.idg.com/.

All product and company names are trademarks of their respective companies.

SOURCE DEMO 09

Lisa Peterson of Porter Novelli, +1-512-241-2233,
Lisa.Peterson@porternovelli.com, for DEMO 09