Efrem Harkham's Hotel Management Company Seeing a Marked Increase in Inquiries as...

Efrem Harkham's Hotel Management Company Seeing a Marked Increase in Inquiries
as a Result of the Economic Crisis

**Banks and Asset Management Companies Desperately Seeking Assistance to
Operate Foreclosed Hotel Properties**

LOS ANGELES, March 11 /PRNewswire/ -- When Efrem Harkham, CEO and Founder of
Luxe Worldwide Hotels, created a hotel management division in mid-2008 (Hotel
Control Management Group or HCM Group), he had no idea that he would be
fielding so many inquiries in early 2009 from banks, asset management
companies, and lawyers seeking management and operational assistance for
hotels that had been repossessed.

Mr. Harkham's HCM Group had been working with select members of Luxe Worldwide
Hotels and other properties with regard to hotel management and operations
last year, and he now finds himself being called upon by those in the
financial sector who desperately need the resources he has for hotel
management, asset management, and other hotel-related consulting services.

"This is an unfortunate sign of the times," notes Mr. Harkham, a hotel owner
himself who first entered the hospitality industry as a hobby in the late
1980s and then found himself unable to find a company to manage his hotel at a
profit. Able to turn around his own underperforming hotel in less than a year
(he now owns both the Luxe Hotel Sunset Boulevard and the Luxe Hotel Rodeo
Drive), Mr. Harkham unwittingly found himself with the magic formula for hotel
operations success and ended up forming Luxe Worldwide Hotels, a hotel
representation company, which today has over 200 independent hotel members who
seek Mr. Harkham's Midas Touch with regard to sales, marketing, revenue
management, and distribution channels.

"Every day I am receiving calls from bankers, attorneys, and the like asking
us to help them manage a foreclosed property until they can sell it when the
economy turns around. These organizations are completely unfamiliar with
managing a hotel and are now looking to us to help them run these properties."

As a result, Mr. Harkham has designated a hotel management task force from the
HCM Group which will utilize the company's existing policies, procedures, and
training manuals for hotel management, human resources, accounting,
operations, sales and marketing, etc., to help banks and other entities with
these newly acquired hotel assets. The task force operates under the direction
of Lesley Carey, a hotel operations veteran, who is the VP of Hotel Management
Services for the Hotel Control Management Group (HCM).

The HCM Group is based out of Mr. Harkham's Luxe Hotel Sunset Boulevard and
Ms. Carey can be reached at 310-691-7703 or via email at
lesley.carey@luxehotels.com.

ABOUT THE HCM GROUP AND LUXE WORLDWIDE HOTELS
The HCM Group is a management company that provides corporate solutions
resulting in top line revenue. Built over a 25-year period, HCM offers
management, asset management, and consulting services. HCM is a one-stop shop
offering operating procedures, training, yield management, sales and
marketing, accounting, human resources, and food and beverage. It is managed
by an experienced team with years of success in hotel operations and sales and
marketing worldwide.

Luxe Worldwide Hotels is a privately held, premier representation company of
over 200 independently owned and operated hotels in prominent locations around
the globe including world-renowned and award-winning Canyon Ranch Resorts;
Establishment Hotel in Sydney, Australia; and Murano Urban Resort in Paris,
France.

Luxe Worldwide Hotels provides the ultimate solution for independent hoteliers
with a focus on the latest technologies and distribution strategies. Luxe
offers full-service GDS representation as well as revenue management,
eBusiness and Internet distribution, voice reservations, sales calls, trade
shows, and much more. Luxe member hotels also benefit from the latest
hospitality industry technology including state-of-the-art booking
capabilities which enable individual and corporate bookings with real-time
confirmation. Member hotels receive individualized, personalized attention to
address their property specific challenges and maximize their profit
potential. The company is headquartered in Los Angeles, California with 13
offices worldwide including New York, London, Paris, Milan, Athens, Buenos
Aires, Hong Kong, Tokyo, and Sydney. For more information on Luxe Worldwide
Hotels, visit www.luxehotels.com or call 1-866-LUXE-411.

SOURCE Luxe Worldwide Hotels

Jane Coloccia, +1-609-737-2587, janecoloccia@gmail.com, or Michele Lee,
+1-571-451-9713, Leem108@comcast.net, both of JC Communications, LLC for Luxe
Worldwide Hotels