Corona Wide Open Brings Beach Volleyball Festivals to Eight U.S. Markets

Festival Atmosphere Returns Beach Volleyball Vibe Back To Its Roots

CHICAGO, March 11 /PRNewswire/ -- Corona Wide Open, a new festival and
grassroots-based beach volleyball series celebrating the rich lifestyle of the
beach community, will roll across the country in 2009.

Created by Corona in partnership with Elevation Group and Olympic Gold
Medalist Karch Kiraly, the tour will make stops at some of the most popular
and legendary American beach volleyball venues as part of an eight-city tour
to qualify teams for the 2009 US Open of Beach Volleyball presented by Corona.

The eight Corona Wide Open events will highlight the beach lifestyle on which
the popular sport was built. Each festival will include beach parties,
special on-site events, music and more activities for fans, as well as one of
the nation's largest beach volleyball tournaments. The festivals will feature
a wide range of experiential events for attendees, including personalized
Graffiti T-shirts, interactive photo walls and customizable tents to allow
participants to express their unique style. Participants can also enter the
"Oakley Serving for Diamonds" contest each day of the festival and will have a
chance to win a "Diamond Studded Oakley" watch valued at $5,000 as well as
other Oakley products.

"Grassroots beach volleyball and the preservation of the true beach volleyball
lifestyle are very important to me," said co-founder Karch Kiraly, a
three-time Olympic Gold Medalist and one of the greatest volleyball players
ever to compete in the sport. "Corona Wide Open reminds me of beach
volleyball's heyday in the '80s. I was lucky enough to play it, to live it
and to see it develop into a national phenomenon. The camaraderie and the
competition that brought this sport to life on the beaches of California
appear to have a second coming."

Sanctioned by USA Volleyball, the series is expected to bring together
thousands of beach volleyball players, competing in a number of different
divisions, all attempting to earn direct entry into the 2009 US Open of Beach
Volleyball. Organizers also announced volleyball legend Brian Lewis, an
eight-time winner on the AVP Tour, will be participating at each of the eight
Corona Wide Open events and will engage in promotional and media activities in
advance of each Corona Wide Open event.

"Corona is proud to bring this groundbreaking initiative to life and create
programs and events that not only support beach volleyball, but also capture
the vibe and energy that resonates in the beach lifestyle culture in markets
from California to New Jersey and from Florida to Michigan," said Timm
Amundson, vice president of marketing, Corona Extra and Corona Light for Crown
Imports. "There is a natural and strong connection between the Corona brand
and the beach lifestyle and we look forward to providing opportunities for
beach volleyball teams across the nation to play their sport at home and on
the great beaches of Southern California at the US Open of Beach Volleyball."

Corona Wide Open will kick off April 25 and 26 in South Beach Park in Ft.
Lauderdale, Fla., before moving to Coconut Beach in New Orleans, La. on May 16
and 17. June 13 and 14 the series stops in Virginia Beach, Va. at 30 - 35th
Street Beach then moves to the beaches of Santa Cruz in northern California on
June 27 and 28.

July finds Corona Wide Open in Santa Monica, Calif. on July 11 and 12, at
Grand Haven State Park in Grand Haven, Mich. on July 18 and 19 and at the
famed North Avenue Beach in Chicago, Ill. on July 27 and 28. The series
finishes up on August 22 and 23 at Jenkinson's Inlet in Point Pleasant, N.J.
before heading west to the beaches of southern California and the 2009 US Open
of Beach Volleyball, which will be played September 25 - 27 in Manhattan
Beach, Calif.

In addition to the eight Corona Wide Open events, there are 24 additional
regional qualifying tournaments held between April and September that will
qualify teams for at-large berths into the 2009 US Open of Beach Volleyball.

Competition at the eight events will be held in up to 16 different divisions
and the divisions contested at individual venues may vary from one event to
another. All events will feature draws for two-person teams in men's, women's
and co-ed divisions. Among the divisions that may be held at the eight Corona
Wide Open sites are Men's Open, AA, A, BB, B; Women's Open, AA, A, B; Men's
and Women's Masters (37 and over); Men's and Women's Masters (45 and over);
and Co-ed Open, A, B.

At select sites, draws also may include four-person and/or six-person
divisions as part of the overall Corona Wide Open weekend. However, winners
of these divisions will not earn an automatic berth in the US Open draw.

Winners in up to eight two-person divisions at each of the Corona Wide Open
events will receive a prize package that includes their US Open entry fee and
a stipend to cover travel and lodging expenses to Manhattan Beach for the US
Open of Beach Volleyball. The specific divisions receiving the prize package
will vary from market to market and details can be found at
www.CoronaWideOpen.com. Additionally, players in the men's and women's Open
Divisions will compete for a total prize purse of $5,000.

Entry to the Corona Wide Open is now available at www.CoronaWideOpen.com
Online entry is available until approximately 24 hours prior to the start of
each of the eight events. On-site entries will be accepted based on available
openings in a specific division.

"With the strength and reach of the Corona brand, the influence and cache of
the legendary Karch Kiraly, Brian Lewis' influence and presence in restoring
the authenticity to beach volleyball and the expertise and connections of The
Elevation Group, this series brings together the key elements to create a
platform for the growth of beach volleyball in this country," said Doug Beal,
CEO of USA Volleyball. "We have experienced a dramatic increase in
participation at the grassroots level over the last four years and we are
committed to bringing the sport to an even greater number of volleyball
enthusiasts all across the country. Corona Wide Open is a perfect vehicle to
showcase beach volleyball in a fun, entertaining and still competitive
setting."

Corona Wide Open is produced, promoted and managed by Cleveland-based The
Elevation Group. In addition to Corona Extra, other sponsors of the 2009
Corona Wide Open include Spalding and Oakley.

For more information on the 2009 Corona Wide Open please visit
www.CoronaWideOpen.com or call 216.363.1675.

2009 Corona Wide Open Schedule

April 25 - 26 Ft. Lauderdale, Fla.
May 16 - 17 New Orleans, La.
June 13 - 14 Virginia Beach, Va.
June 27 - 28 Santa Cruz, Calif.
July 11 - 12 Santa Monica, Calif.
July 18 - 19 Grand Haven, Mich.
July 27 - 28 Chicago, Ill.
August 22 - 23 Point Pleasant, N.J.
September 25 - 27 Manhattan Beach, Calif. (US Open of Beach Volleyball)

About Crown Imports, LLC
Crown Imports LLC is a joint venture that imports, distributes and markets the
Modelo portfolio and other fine beer brands across the entire U.S. The Modelo
portfolio includes Corona Extra, the #1 imported beer in the U.S.
and #6 beer overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico
beer brands. Crown also imports the St. Pauli Girl and Tsingtao beer brands
in the U.S. For more information, visit www.crownimportsllc.com

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX:
GMODELOC), Mexico's leading company in the brewing, distribution and sale of
beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading
international beverage alcohol producer, importer and marketer.

About USA Volleyball
Founded in 1928, USA Volleyball is a Colorado incorporated non-profit
organization recognized by the United States Olympic Committee (USOC) and the
Federation Internationale de Volleyball (FIVB) as the National Governing Body
for the sport of Volleyball in the United States. USA Volleyball is
responsible for both the Olympic disciplines of indoor volleyball and beach
volleyball. USA Volleyball has over 240,000 registered members, 12,000 teams
and 5,000 clubs nationwide. With an annual budget in excess of $11 million
dollars, USA Volleyball supports the USA men's and women's senior national
team programs, youth and junior national teams, national championship events,
coaching education and certification programs, grassroots development, and
programs for the disabled and Paralympic Teams. USA Volleyball has a rich
tradition of success as evidenced by winning an Olympic medal in every Olympic
Games since 1984 and capturing numerous World Cup, World Championship and
Continental Championship titles.

About Elevation Group of Companies -- The Elevation Group is one of the
nation's leading Sports & Music marketing and event production firms. Founded
in 2002 by industry veterans and former senior executives at IMG -- Denny
Young and Steve Lindecke -- Elevation has been named three times (2006, 2007 &
2008) one of the top event production companies in the United States by Event
Marketer magazine. Elevation works alongside some of the world's most
recognizable corporate brands and personalities in the following areas:
Concert & Event Production, Television & Video Production, Digital Engagement
Marketing, Sponsorship Planning and Sponsorship Marketing. Elevation offices
are located in Cleveland, Charlotte, Detroit and Los Angeles. For more
information, log onto www.elevationgrp.com.

SOURCE Crown Imports LLC

Tip Nunn of Tip Nunn Public Relations, +1-303-526-0994, Tipnunn@comcast.net