Hill & Knowlton Named Marketing Agency of Record for National Indigenous Development...

Hill & Knowlton Named Marketing Agency of Record for National Indigenous
Development Centre

SYDNEY, March 11 /PRNewswire/ -- Hill & Knowlton Sydney (H&K) today was
honoured to be named marketing agency of record for the National Indigenous
Development Centre (NIDC). The NIDC, opening in Redfern later this year, will
provide sporting, educational, arts/cultural and leadership development
opportunities for thousands of Indigenous young people from across Australia.
The opening of the NIDC is a major milestone for the Indigenous community and
the country as a whole.

H&K will be working with the NIDC to implement an integrated marketing
program, which will include brand development, government relations, social
media programs, community relations, digital strategy, sponsorships, direct
mail programs and media outreach.

"We needed a marketing partner who not only had the right expertise and skills
but also the passion and understanding of the significance of this new
centre," said Sam Jeffries, Deputy Chairperson of the Indigenous Land
Corporation who is funding the NIDC and project managing its development.
"The H&K team has every area of expertise we were looking for, demonstrating a
high level of strategic thinking, creativity and enthusiasm as well as
complementing our vision for the NIDC."

"The team at H&K is excited to be part of such a worthwhile project as the
NIDC. We look forward to playing a vital role in the launch and ongoing
success of this great new facility," said Andrew Collett, Managing Director,
Hill & Knowlton.

When completed it is estimated more that 5,000 Indigenous people from across
Australia will use the NIDC each year. The NIDC will provide educational,
training, employment, organisational governance, capacity building, sporting,
recreational, arts, cultural, and accommodation facilities for young
Indigenous people from remote and regional Australia. The NIDC will house a
25-metre outdoor heated swimming pool; indoor community sports and recreation
centre; sports training field; multi-use classrooms; campus accommodation; and
dining facilities for up to 100 people. In addition, the NIDC will be home to
a state-of- the-art fitness centre available for local residents of Redfern.

H&K Sydney was named "APAC PR Agency of the Year" at the Asia Pacific PR
awards in 2007 and was a top 3 finalist in the same category in 2008; in both
years the agency was the only Australian nominee.

About Hill & Knowlton (www.hillandknowlton.com)
Hill & Knowlton, Inc. is a leading international communications consultancy,
providing services to local, multinational and global clients. The firm is
headquartered in New York, with 74 offices in 41 countries, as well as an
extensive associate network. The agency is part of WPP, one of the world's
largest communications services groups.

SOURCE Hill & Knowlton

Andrew Collett, Managing Director of Hill & Knowlton Sydney, +1-02-9268-0242