ION Media Networks Creates Integrated Multichannel and Broadcast Distribution Organization

Wed Mar 11, 2009 1:28pm EDT

* Reuters is not responsible for the content in this press release.

John Lawson, EVP, ION Media Networks, is Appointed to Lead
WEST PALM BEACH, Fla.--(Business Wire)--
ION Media Networks, Inc. today announced the creation of an integrated
distribution organization that manages the company`s relationships with
multichannel operators, broadcast affiliates, and industry policy leaders. The
Distribution Relations team will be overseen by John Lawson, Executive Vice
President, ION Media Networks, who also has been nominated to represent ION on
the boards of the National Association of Broadcasters and Maximum Service
Television. 

Long-time cable distribution executive, Steve Friedman, ION Media Network`s
President of Network Distribution, will depart ION to pursue personal business
ventures, but will remain senior advisor on strategic multichannel distribution
matters. 

"John`s background brings an integrated business and policy approach to our
network distribution relations with multichannel and broadcast affiliates," said
Brandon Burgess, Chairman and CEO of ION Media Networks. "Steve Friedman has
been integral to building ION Television`s footprint, and I will continue to
rely on his experience as senior advisor to me and the team." 

"This new organization will maximize our opportunities as we continue to expand
the reach of our networks," said Lawson. "I look forward to working alongside,
John Heffron, ION`s SVP, Affiliate Sales, who will continue to lead us in
developing our invaluable distribution partnerships." 

Lawson joined ION in 2008 after seven years as President and Chief Executive
Officer of the Association of Public Television Stations, where he played a lead
role in fundraising and strategic business alliances for the digital transition
and expansion of public television. He was also a founding board member of the
Open Mobile Video Coalition. 

About ION Media Networks

ION Media Networks, Inc. owns and operates the nation's largest broadcast
television station group and ION Television, which reaches over 95 million U.S.
television households via its nationwide broadcast television, cable and
satellite distribution systems, and features popular TV series and movies from
the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal,
Sony Pictures Television, Twentieth Television and Warner Bros., among others.
Using its digital multicasting capability, the Company has launched several
digital TV brands, including qubo, a channel for children focusing on literacy
and values, and ION Life, a channel dedicated to active living and personal
growth. It also has launched Open Mobile Ventures Corporation (OMVION), a
business unit focused on the research and development of portable, mobile and
out-of-home transmission technology using over-the-air digital television
spectrum. For more information, visit www.ionmedia.com. 





ION Television
Amelie Tseng, 973-897-8868
amelie.tseng@comcast.net
or
Sayles & Winnikoff Communications
Alan Winnikoff, 212-725-5200 x111
alan@sayleswinnikoff.com
or
Carina Sayles, 212-725-5200 x210
carina@sayleswinnikoff.com

Copyright Business Wire 2009

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