Churchill Downs and Susan G. Komen for the Cure Announce New Kentucky Oaks Fundraising Partnership

Kentucky Oaks to Also Raise Money for the Fight Against Breast Cancer on Behalf
of Horses and Hope
LOUISVILLE, Ky.--(Business Wire)--
Churchill Downs Racetrack, host of the Kentucky Derby and the Kentucky Oaks, and
Susan G. Komen for the Cure, the world`s largest breast cancer organization,
announced today a partnership to raise funds to aid in breast cancer awareness
and research. Kentucky Oaks 135, the companion event to the annual Kentucky
Derby, will feature a day of events to raise money and awareness for Komen,
which leads the global movement for breast cancer research, education, advocacy
and community support. The Kentucky Oaks is scheduled for Friday, May 1, 2009,
one day before the famed "Run for the Roses."

Also today, Churchill Downs announced that NBC Sports will produce a special
featuring the food, fashion and celebrity experience associated with Kentucky
Oaks Day to be broadcast on sister cable network Bravo. The program also will
include special on-track events related to the new partnership with Susan G.
Komen for the Cure, from 5-6 p.m. EDT on May 1. Bravo is a program service of
NBC Universal Cable Entertainment, a division of NBC Universal. NBC Sports will
again broadcast the Kentucky Derby that begins with celebrity Red Carpet
arrivals on Saturday, May 2, at 4 p.m.

Through the new partnership with Susan G. Komen, Churchill Downs will donate at
least $100,000 to Komen by dedicating funds from Kentucky Oaks 135 general
admission and reserve seating attendance. If the effort to draw Komen survivors
and supporters to Oaks 135 sets a new attendance record (current Oaks Day record
is 111,243), Churchill Downs will donate $1 for every Oaks attendee, up to a
maximum donation of $135,000 to the nonprofit organization in 2009.

In addition, both organizations are working together to create special events
throughout Oaks Day, including a First Lady of Fashion Contest, Survivors Parade
and a special Kentucky Oaks winner`s circle formed by breast cancer survivors to
celebrate the Kentucky Oaks winner`s victory on the track and the survivors`
victories over breast cancer. Since the official color of both the Kentucky Oaks
and breast cancer awareness is pink, Churchill Downs is also staging a "Pink
Out" at the track on Oaks Day and encouraging all Oaks attendees to wear pink or
to incorporate pink into their attire for the day to show their support.

Churchill Downs will also honor Susan G. Komen for the Cure founder, Ambassador
Nancy G. Brinker, as the inaugural "First Lady of Oaks" for her tireless
dedication to the organization she established to honor her sister, Susan G.
Komen, who died of breast cancer in 1980 at the age of 36. The First Lady of
Oaks is a new element of the racetrack`s Oaks Day celebration that will honor a
special woman who has utilized her professional and personal experiences to
celebrate women and promote issues and causes that women support.

"Kentucky Oaks Day has always celebrated the top female equine athletes in our
sport, and so Oaks Day is a natural opportunity for us to reach out to women
around the world and encourage them to join us for a great day of racing,
entertainment and awareness of issues that matter most to them," said Robert L.
Evans, president and chief executive officer of Churchill Downs Incorporated,
the racetrack`s parent company. "We know that women care passionately about
supporting charities that have an impact on their lives and the lives of their
loved ones. We are very happy to have forged a partnership with Susan G. Komen
for the Cure that will help men and women in Kentucky and around the world who
are fighting breast cancer. We are also thrilled that our partners at NBC
Universal were able to step up in helping us reach a broader audience so that
women across the country can share this special celebration."

"We have special affection for our friends in Kentucky who support Komen`s work
here in the state and all around the world," said Hala Moddelmog, president and
chief executive officer of Susan G. Komen for the Cure. "Our new partnership
with the Kentucky Oaks is a celebration of the passion and energy of women, and
the funds raised will go a very long way toward programs that are, literally,
saving lives. We are very grateful to Churchill Downs and the Kentucky Oaks and
we`re looking forward to being a part of this very special day."

"Our friends at Churchill Downs brought this unique concept to us and we jumped
at the chance to be a part of what will be a very special celebration of women
and breast cancer survivors," said Dick Ebersol, chairman, NBC Universal Sports
and Olympics. "We are extremely proud to be able to cover what promises to be
quite a spectacle and a moving day for so many women."

Churchill Downs will also create special areas within the track where Susan G.
Komen for the Cure supporters can gather and enjoy Oaks Day. As an additional
fundraising opportunity, Komen supporters will have the chance to purchase
tickets to two Infield Suites that will be specifically reserved for them. Komen
will receive $250 for every designated Infield Suite ticket sold. Infield Suites
or general admission tickets can be purchased online by visiting the official
Komen Web site, www.kentuckyderby.com/2009/komen/buy.

Churchill Downs and Susan G. Komen for the Cure are encouraging survivors and
supporters from the region, and around the world, to attend this very special
event and, of course, show their support by wearing pink. The hope is to set an
attendance record to raise maximum funds for a great cause. The attendance
record for the Kentucky Oaks is 111,243 attendees. Even if supporters and
survivors can`t make it to Louisville, they can get involved by visiting
www.kentuckyderbyparty.com for a specially designed Komen for the Cure branded
invitation and everything needed to throw an Oaks or Derby party as a fundraiser
at home.

Churchill Downs will also utilize the Kentucky Oaks event to raise money for
Horses and Hope, a breast cancer initiative of Kentucky First Lady Jane Beshear
and the Kentucky Cancer Program. The organization`s goal is to work with the
state`s equine industry to identify new opportunities to provide breast cancer
awareness, education, early detection through screening and treatment referral,
as well as to raise funds to sustain programs into the future.

For more information on the Kentucky Oaks and the partnership with Susan G.
Komen for the Cure, please visit http://ww5.komen.org/News.aspx.

Churchill Downs, the world`s most legendary racetrack, has conducted
Thoroughbred racing and presented America`s greatest race, the Kentucky Derby,
continuously since 1875. Located in Louisville, the flagship racetrack of
Churchill Downs Incorporated (NASDAQ Global Select Market: CHDN) also operates
Trackside at Churchill Downs, which offers year-round simulcast wagering at the
historic track. Churchill Downs will conduct the 135th running of the Kentucky
Derby on May 2, 2009. The track`s 2009 Spring Meet will take place from April 25
through July 5. Churchill Downs is scheduled to host the Breeders` Cup World
Championships for a record seventh time on Nov. 5 and 6, 2010. Information about
Churchill Downs can be found on the Internet at www.churchilldowns.com.

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do
everything in her power to end breast cancer forever. In 1982, that promise
became Susan G. Komen for the Cure and launched the global breast cancer
movement. Today, Komen for the Cure is the world`s largest grassroots network of
breast cancer survivors and activists fighting to save lives, empower people,
ensure quality care for all and energize science to find the cures. Thanks to
events like the Komen Race for the Cure, we have invested more than $1.3 billion
to fulfill our promise, becoming the largest source of nonprofit funds dedicated
to the fight against breast cancer in the world. For more information about
Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org
or call 1-877 GO KOMEN.

About Bravo

Bravo is a program service of NBC Universal Cable Entertainment, a division of
NBC Universal, one of the world`s leading media and entertainment companies in
the development, production, and marketing of entertainment, news and
information to a global audience. Bravo has been an NBC cable network since
December 2002 and was the first television service dedicated to film and the
performing arts when it launched in December 1980. Information about Bravo can
be found on the Internet at www.bravotv.com.

Churchill Downs Incorporated
Jennifer Stevens, 502-636-4462 (office)
502-262-2929 (mobile)
Jennifer.Stevens@kyderby.com
or
Susan G. Komen for the Cure
Andrea Rader, 972-855-4320
arader@komen.org

Copyright Business Wire 2009