ECI Reveals Innovations in Training: Novartis Employees Play Video Games to Learn about Code of Ethics

Companies at the forefront of innovative training are implementing ethics code
successfully
LONDON--(Business Wire)--
Best Practices for Designing Effective Ethics Programmes published by Ethical
Corporation Institute (ECI) finds that training at Novartis has become more
interactive and exciting.

Employees at Novartis don`t just sit in training workshops. They `play` there
way to learning about the company`s code of ethics in "Novartis Land", an online
training program offering the opportunity to interactively explore the policies
and answer questions in an online dialogue-role-play setting.

Employees interact online with 3D characters and have dialogues based on
scenarios found within the company`s corporate policies. They navigate through
the dialogue, making decisions they may have to make in real life and answer a
quiz style game show on company ethics. Once all available dialogues and game
shows are successfully completed, a company certificate is issued.

Other companies like Dell are also at the forefront of innovative training.
Internal newsletters and similar publications are frequently used as
communications for many companies. More innovative ideas, aimed at being fun and
engaging for employees include a dedicated `Ethics Day` or `Ethics Month`. In
2007, Dell carried out 40 events in more than 20 countries as part of its
month-long `Ethics and Value 2.0` outreach initiative.

The ECI Report also looks at how Dell puts the emphasis firmly on leading by
example. Dell`s central ethics office creates company-wide messages that it
presents to its top managers. These messages are then ``cascaded down to a sales
group or finance group or a particular location", explains Paul Liebman, Dell`s
Chief Ethics Counsel.

Best Practices for Designing Effective Ethics Programmes uncovers innovative
online and remote forms of training but concludes that companies still find
face-to-face training most effective. It is imperative to address specific
ethical issues face-to-face. These are often targeted to senior leadership,
managers and employees in `at-risk` functions.

The new research report Best Practices for Designing Effective Ethics Programmes
is now on general sale. Click here now to purchase the report or find out more.

About the Ethical Corporation Institute:

Ethical Corporation Institute is the research arm of Ethical Corporation. ECI
produces in-depth commercial research on sale in report format, and hosts
training workshops on ethical business.

Ethical Corporation Institute
Pamela Muckosy
pam.muckosy@ethicalcorp.com
www.ethicalcorpinstitute.com

Copyright Business Wire 2009