Ensembli Offers Website OwnersSmart Content Aggregator at SXSWi

Highly-Personalised News Aggregator Gives Each UserThe Most Relevant Content
Effortlessly
AUSTIN, Texas--(Business Wire)--
The first mass-market, personalised news aggregator, ensembli, is now available
to Website owners, the company announced today at SXSW Interactive Festival in
Austin, Texas. Ensembli is participating at SXSWi as part of the UK Trade &
Investment's Digital Mission.

"SXSWi is one of the biggest events in the Internet industry calendar, and we
are excited to launch our new service for Web property owners at the festival,"
said Ensembli`s CEO, Mike Wheatley.

ensembli is a browser-based personalised news aggregator that is effortless to
use. It finds stories that relate to each user's interests and gets smarter over
time. The more stories a person reads, discards or ignores, the more relevant
the stories ensembli serves. And, as a person's interests change, so the stories
presented by ensembli change too.

Now, ensembli is making the technology available to Website owners, to help
publishers, online communities, media companies and more, improve their user
experiences and increase stickiness, lengthen time spent onsite and depth and
breadth of site navigation, all of which improves the overall site effectiveness
and enhances revenue models.

"People know the Internet is a great resource, but for many it`s broken as a
means of keeping up to date with subjects that interest them," said Michael
Wheatley. "For a start, most people only understand search engines which means
they are likely to discover only the most popular content, not the most
relevant. Helping each user find the stories that they find most interesting is
the key to building a loyal community of people who come back to a Website time
and again."

Ensembli`s service is offered to Internet users free of charge, and will be
monetised through advertising and technology license sales to content-rich sites
and portals.

It delivers three clear sets of benefits:

* For users, it is simple and engaging, saving time and effort;
* For advertisers, hyper-targeted adverts can be served whenever users visit
properties operated by Ensembli partners as well as whenever they visit
ensembli`s web site, increasing ECPMs;
* For site and portal owners it offers a valuable and sticky service for their
users, increasing time on site and advertising revenues.

ensembli is driven by proprietary new science. The personalisation market has
never fulfilled its potential, and ensembli`s approach is fundamentally
different from `traditional` AI machine learning and collaborative filtering
approaches. It delivers more effective results in a highly efficient and
scalable manner, and the user experience is simple and completely
non-threatening for most people.

About Ensembli

Ensembli was founded in June 2007 and is funded by UK institutional investors.
It is based in Sheffield, UK.

Armadillo Consulting Group for Ensembli
Janine Wood
+44 7831 582659
janine@armadillocg.com
or
Strive Public Relations for Ensembli
Sherrilynne Starkie
+44 7624 488881
sherrilynne@strivepr.com

Copyright Business Wire 2009