TMX Interactive Celebrates 10 Years of Marketing, Technology and Customer Experience

Mon Mar 16, 2009 2:30pm EDT

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TMX Interactive Celebrates 10 Years of Marketing, Technology and Customer
Experience

CONSHOHOCKEN, Pa., March 16 /PRNewswire/ -- TMX Interactive (TMX), an
independent technology, marketing and award-winning creative agency, is
celebrating their 10th year in business with a "Thrive, not just survive"
philosophy. The company, which has been a leader in interactive marketing for
the past decade is leveraging past successes, while retooling to suit the
volatile economic climate.

Founded in 1999 by Blair Lyon, Eric Smith and David McMillan, the TMX founders
used their combined skills from experience at NASA, IBM, SAIC, DuPont, and the
Pentagon to optimize customer experience for online marketing and advertising.
Low bandwidth, absence of standardization, wide-ranging security environments,
and limited tracking platforms prevented marketers' ability to deliver
TV-quality content via the Internet. The founders developed a sophisticated
delivery and tracking platform for multimedia content that quickly became one
of the leading resources for rich media marketing solutions. The company was
voted as "The Best of the Web" in 2000 by Forbes Magazine, and the TMX
technology fueled award-winning campaigns for Lexus, Blockbuster, Ford Motor
Company, Pepsi, and Charles Schwab.

In 2004, TMX was awarded a Technology Patent for their rich media delivery and
tracking platform. The agency was also named IAC (Interactive Agency
Competition) Top Agency four years in a row, beginning in 2005 through 2008.

Over the years, the agency has held firmly to their focus on customer
experience, through its many incarnations. According to Lyon, "TMX has always
provided the end customer with the richest experience they can have, based on
the evolving level of technology. We'll continue to do that for our clients,
using breakthrough user experience and information architecture to reach
customers."

Looking forward, Chairman and Founder Blair Lyon sees the company as ideally
positioned in the marketplace. "With the dramatic downturn in ad spending,
interactive has become critical to client success, with double-digit growth
forecasts for the year. And TMX is on the crest of that success, helping
companies re-engineer their business sales models for the challenges ahead and
supplementing key strategies and tactics with the right tools," says Lyon.

As part of the momentum, Debra Brown, TMX President since 2007, has been named
company CEO, replacing now Chairman and Founder, Lyon. Also, Mike Konin
formerly head of Client Services at Cadient Group, has joined the firm as VP
of Client Services.

Founded in 1999, TMX is based in Conshohocken, PA. Clients include LG Mobile,
Astra Zeneca, Heartland Payment Systems, Northwestern Mutual, Sony
Entertainment, Siemens and others. Working in partnership with its clients,
TMX delivers effective, measurable solutions across the pharmaceutical,
financial services, technology, B2B and consumer sectors.

For more information, please contact Jim Gatch at 610-897-2530 or email
jgatch@tmxcommunications.com.

SOURCE  TMX Interactive

Jim Gatch of TMX Interactive, +1-610-897-2530, jgatch@tmxcommunications.com
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