TMX Interactive Celebrates 10 Years of Marketing, Technology and Customer Experience
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TMX Interactive Celebrates 10 Years of Marketing, Technology and Customer Experience CONSHOHOCKEN, Pa., March 16 /PRNewswire/ -- TMX Interactive (TMX), an independent technology, marketing and award-winning creative agency, is celebrating their 10th year in business with a "Thrive, not just survive" philosophy. The company, which has been a leader in interactive marketing for the past decade is leveraging past successes, while retooling to suit the volatile economic climate. Founded in 1999 by Blair Lyon, Eric Smith and David McMillan, the TMX founders used their combined skills from experience at NASA, IBM, SAIC, DuPont, and the Pentagon to optimize customer experience for online marketing and advertising. Low bandwidth, absence of standardization, wide-ranging security environments, and limited tracking platforms prevented marketers' ability to deliver TV-quality content via the Internet. The founders developed a sophisticated delivery and tracking platform for multimedia content that quickly became one of the leading resources for rich media marketing solutions. The company was voted as "The Best of the Web" in 2000 by Forbes Magazine, and the TMX technology fueled award-winning campaigns for Lexus, Blockbuster, Ford Motor Company, Pepsi, and Charles Schwab. In 2004, TMX was awarded a Technology Patent for their rich media delivery and tracking platform. The agency was also named IAC (Interactive Agency Competition) Top Agency four years in a row, beginning in 2005 through 2008. Over the years, the agency has held firmly to their focus on customer experience, through its many incarnations. According to Lyon, "TMX has always provided the end customer with the richest experience they can have, based on the evolving level of technology. We'll continue to do that for our clients, using breakthrough user experience and information architecture to reach customers." Looking forward, Chairman and Founder Blair Lyon sees the company as ideally positioned in the marketplace. "With the dramatic downturn in ad spending, interactive has become critical to client success, with double-digit growth forecasts for the year. And TMX is on the crest of that success, helping companies re-engineer their business sales models for the challenges ahead and supplementing key strategies and tactics with the right tools," says Lyon. As part of the momentum, Debra Brown, TMX President since 2007, has been named company CEO, replacing now Chairman and Founder, Lyon. Also, Mike Konin formerly head of Client Services at Cadient Group, has joined the firm as VP of Client Services. Founded in 1999, TMX is based in Conshohocken, PA. Clients include LG Mobile, Astra Zeneca, Heartland Payment Systems, Northwestern Mutual, Sony Entertainment, Siemens and others. Working in partnership with its clients, TMX delivers effective, measurable solutions across the pharmaceutical, financial services, technology, B2B and consumer sectors. For more information, please contact Jim Gatch at 610-897-2530 or email firstname.lastname@example.org. SOURCE TMX Interactive Jim Gatch of TMX Interactive, +1-610-897-2530, email@example.com
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