Her Interactive Unveils New Website Design for Nancy Drew Game Fans Worldwide

Wed Mar 18, 2009 9:41am EDT

* Reuters is not responsible for the content in this press release.

Website Adds New Content Offerings & Free Mini-Games to Robust Community
BELLEVUE, Wash.--(Business Wire)--
Her Interactive, Inc., the designer, developer and distributor of the
award-winning Nancy Drew® PC game series, today announced a redesign of their
popular website HerInteractive.com. The renovation comes in response to high
consumer demand as well as the implementation of several new initiatives that
proved extremely successful in 2008, particularly the launch of its new casual
games series, Nancy Drew Dossier™, and the company`s expansion onto popular
console platforms such as the Wii™ and Nintendo DS. 

"2008 saw significant growth for Her Interactive in terms of content, platform
support and distribution, and reflecting that expansion through our online
presence was a priority for us," said Megan Gaiser, President and CEO of Her
Interactive. "Ultimately, it`s about giving our fans - who have been
tremendously supportive - an extraordinary online experience that they`ll want
to come back to often." 

Sporting a new look and design that makes navigation a snap, the site still
features an easy-to-use e-commerce system, as well as updated content offerings.
While fans of the Nancy Drew PC games could always purchase games from the site,
a new series of casual downloadable games, Nancy Drew Dossier, proved so popular
that a redesign was necessary to support its growth and introduce new fans to
the entire lineup of games. To further interact with their ardent and growing
fan base, Her Interactive uploaded its free mini-games and demos so visitors can
access all of them in a single online location, as well as linked in their
popular "Dare to Play" blog and Her Interactive Twitter account. 

The site now engages fans through a variety of ways, including its extremely
active forums, free mini-games, ongoing polls and contests, and ongoing company
blog and Twitter updates. 

For more information about Her Interactive Inc. and the company`s exciting
line-up of Nancy Drew games can be found online at www.herinteractive.com. 

About Nancy Drew

Nancy Drew debuted in 1930 and is still going strong in 2009. She is a smart,
independent, gutsy and resourceful teen detective who can crack even the
toughest case. Publishing in 22 languages and with more than 100 million copies
in print worldwide, Nancy Drew has engaged readers and served as a role model
globally for generations. 

About Her Interactive

Her Interactive is the pioneer of fun and inspiring interactive adventure
entertainment targeted to female play preferences. The company designs, develops
and publishes high-quality, award-winning mystery adventure games. More
information about the company and the Nancy Drew games can be found at

HighWater Group
Laurie Bella, 212-338-0077 x. 301

Copyright Business Wire 2009

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