HRmarketer.com to Connect Clients With Journalists and Analysts via LinkedIn, Facebook and Twitter

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Wed Mar 18, 2009 10:27am EDT

Top HR Marketing and PR Firm Is First to Provide Social Networking Information
Using Expanded Media Database
CAPITOLA, Calif.--(Business Wire)--
While most marketing and PR agencies are still discovering social networking,
HRmarketer.com has launched a new feature that will give clients access to
hundreds of HR media and analysts on LinkedIn, Twitter and Facebook. 

The social networking feature, announced today, is part of HRmarketer.com`s
expanded media relations database. The company is the top marketing and online
visibility firm specializing in the human resources industry. 

Inspired by the sweeping revolution of social networking, HRmarketer.com is the
first media relations database service to offer this timely information. It`s
another first for the company that began tracking HR and benefits bloggers in
2007, before much of the HR business community was aware of the phenomenon. 

"The access to journalists and analysts in the HR industry via social networking
services was undreamed of a few short years ago," said Kevin Grossman, president
of HRmarketer.com. "Traditionally phones, emails and city desks provided the
only means to reach these professionals with story ideas and offers of
resources. Now anyone can potentially join a conversation with a writer, editor
and analyst. 

"Additionally, our extensive media profiles help clients to determine which
journalists and analysts are most relevant to their HR-related product and
service," Grossman adds, "so they can be well-informed before reaching out." 

Once updated, clients will be able to directly reach a top journalist or analyst
by clicking on that individual`s LinkedIn, Facebook or Twitter icon.
HRmarketer.com will track this information for the thousands of media contacts
it covers in the HR and broader business space. 

About HRmarketer.com

HRmarketer.com is a division of Fisher Vista LLC, a marketing and information
services firm focusing exclusively on the human capital industry. Through its
marketing and public relations services, the company has serviced nearly 500
human resource and employee benefit service providers, helping them generate
publicity, website traffic, sales leads and improved SEO. 









Fisher Vista, LLC
Elrond Lawrence, 831-757-9100 (Media)
elawrence@fishervista.com

Copyright Business Wire 2009

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