Hong Kong shares end flat; HSBC, China Mobile weigh

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* HSBC snaps 7-day rally to sink 2.8 percent

* Huiyuan Juice plummets on thwarted Coke deal

* Commodity counters buoyed by Fed's plan (Updates to close)

By Parvathy Ullatil

HONG KONG, March 19 (Reuters) - Hong Kong shares stalled on Thursday as investors sold down lender HSBC after a seven-session rally, while the other heavyweight China Mobile (0941.HK) dropped on slower-than-expected growth in quarterly earnings.

China's top juice maker, Huiyuan Juice, plummeted 42.2 percent as it resumed trading after Beijing rejected a $2.4 billion takeover bid by Coca-Cola.

The stock, which had fallen to an early low of HK$3.88, clawed its way up to HK$4.80, back to levels seen before Coke made its HK$12.2 per share buyout bid in September 2008.

The deal was scuttled by the Chinese Ministry of Commerce, which said the acquisition would have been bad for competition.

The benchmark Hang Seng Index .HSI was up 0.1 percent, or 13.75 points, at 13,130.92 supported by a 7 percent jump in Europe-focused fashion brand Esprit Holdings (0330.HK) tracking a stronger euro.

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"The relatively steady performance as compared with most Asian markets today and the improved turnover seem to suggest that we could see another round of rotational buying," said Alex Tang, research director with Core Pacific-Yamaichi International.

"If the U.S. markets continue to stay firm then we are looking at 14,000 points as the next resistance for the Hang Seng Index."

Heavyweight China Mobile (0941.HK) fell 2.1 percent to HK$66.70 after the world's largest wireless carrier reported an 11 percent rise in its fourth quarter earnings. [ID:nHKF080032]

Turnover rose to HK$48.6 billion from Wednesday's dismal HK$37.5 billion.

The China Enterprises Index .HSCE of top mainland firms outperformed to rise 1.3 percent to 7,731.43.

Jiangxi Copper (0358.HK) vaulted 7.6 percent to HK$7.68 after Shanghai copper rose to its highest level in more than four months on Thursday while London prices climbed 2 percent, boosted by the Federal Reserve's latest plan to revive the recession-hit economy.

Investors held out hope that the Fed's plan to buy long-term Treasury bonds to fight the recession will boost demand for the industrial metal.

Other metal stocks were also propped up by an overnight rally in the commodity markets, with Aluminum Corp of China (Chalco) (2600.HK) climbing 4.6 percent while Angang Steel (0347.HK) added 4.9 percent.

Gold miner Zijin Mining (2899.HK) leapt 9.3 percent as the precious metal recovered from a six-week low on Wednesday.

Shares in HSBC (0005.HK) snapped a seven-day rally to drop nearly 2.8 percent to HK$41.50, following a 5 percent slide in its London-listed shares (HSBA.L) on Wednesday, as investors sold down the stock before its rights shares begin trading.

HSBC rights shares will begin trading in London on Friday and in Hong Kong on Monday. Over the past seven sessions, the stock had recouped 40 percent from its 14-year low hit on March 9.

Bank of Communications (3328.HK), which had rallied 15 percent in the four sessions ahead of its earnings on Wednesday, gave up 1.5 percent at HK$5.17 as focus moved from its forecast-beating fourth quarter earnings to its tough outlook for the current year.

The lender, in which HSBC Holdings holds a 19 percent stake, posted a smaller-than-expected 2 percent dip in fourth quarter profit but said the financial crises and economic downturn would create difficulties for corporate borrowers while lower interest rates would squeeze margins.

(Reporting by Parvathy Ullatil; Editing by Jacqueline Wong)

(parvathy.ullatil@thomsonreuters.com; +852 2843-6415))

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