Blitz Media & theKbuzz Introduce Conversa

BOSTON, MA, Mar 20 (MARKET WIRE) --
Facebook is approaching 200 million users. Twitter has grown 1,382%
year-over-year. YouTube has 100 million monthly viewers. Millions of
consumers are actively engaging in conversations, sharing content and
recommendations, and interacting with brands on a level that traditional
media could never facilitate. With the emergence of social media as a
dynamic cultural force requiring innovation and leadership for business,
Blitz Media, Inc. and theKbuzz have launched a joint partnership called
Conversa, which combines the Social Media Marketing and Word of Mouth
expertise of theKbuzz with the creative media buying solutions ability of
Blitz Media to bring businesses of every category into the social media
space. Among the first Conversa clients is Babson College's F.W. Olin
Graduate School of Business. The school's MBA Program is utilizing a
Facebook public profile to interact with and recruit students in a
community built on two-way dialog and content sharing, adding an
authentic online personality to this premier graduate school.

The mainstreaming of social media has unleashed a flood of businesses
seeking to enter the space -- often without the time, knowledge or
resources to do so effectively. Conversa provides a customized, strategic
social media solution in which communities are built, consumers are
engaged, and buzz is created. Employing a team of dedicated experts,
Conversa not only creates public profiles on popular social networks such
as Facebook, Twitter and LinkedIn, but also builds the fans and followers
necessary to create a sustained community.

"I'm amazed at the response we've had from our clients already," said
Blitz President Marci Cohen. "Clients are quickly recognizing their need
to utilize social media now, and we are able to provide them expert
service with Conversa."

Carrie Kerpen, Vice-President and co-founder of theKbuzz, said, "TheKbuzz
is thrilled to partner with Blitz Media on the Conversa project. Merging
the power of social media with a fully integrated traditional media
campaign only enhances a brand's powerful message. Conversa provides a
dynamic approach for brands to join the conversation."

About Blitz Media, Inc.

Founded in 1986, Blitz Media is an independent full-service media
strategy, planning and buying firm. Blitz Media services both regional
and national clients across all categories by providing smart and
creative media solutions that deliver business results and consistently
exceed expectations. Blitz Media is an employee-owned company. For more
information, please visit www.blitzmedia.com.

About theKbuzz

TheKbuzz is a social media and word of mouth marketing firm, dedicated to
authentically amplifying and accelerating conversation around their
clients' products and services. TheKbuzz was born in 2006 when its
founders, Dave and Carrie Kerpen, were married on a baseball field in
front of 8,000 fans, raising 10,0000 in sponsorships and 20,000 in charity
donations. TheKbuzz is known for putting as much passion and determination
into their clients' success as their founders put into their own wedding
day.

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