Denny`s Launches "Better for You" Options to Give Guests New Choices

Mon Mar 23, 2009 8:30am EDT

* Reuters is not responsible for the content in this press release.

Denny`s, America`s Home for Real, Serious Breakfast, Says Menu Will Give Guests
a Range of Choices from Turkey Bacon to Wheat Pancakes, from Fresh Fruit to
Yogurt
SPARTANBURG, S.C.--(Business Wire)--
Denny`s is once again putting their guests first by introducing their new Better
For You menu additions. Denny`s believes Better For You items will give guests
additional meal choices that will complement Denny`s current menu selections.
"Denny`s realizes that we must have options on the menu for consumers who have
special dietary needs - low/no sugar, low sodium and low fat," says Michelle
Thompson, Director Food Science and Technology, Denny`s. "We will also be making
selected adjustments to our main menu, adjustments that will in no way
compromise taste or food quality." 

The development of the Better For You product choices is, in part, Denny`s
response to the company`s year-long negotiation with the Center for Science in
the Public Interest (CSPI). The watchdog group has demanded that Denny`s chain
of restaurants amend their sodium or fat content across all menu items by 45%
within three years; a demand which Denny`s has concluded is impossible without
accelerated high costs and significantly compromising taste and guest
satisfaction, which they cannot afford to pass on to the consumer in this tough
economy. The group is also asking for proactive menu labeling. Denny`s already
provides nutrition information on the company`s website and was one of the first
family restaurant chains to do so. 

"Denny`s agrees with CSPI`s mission and philosophy and recognizes the importance
of their work. At the same time, we have smart customers who know what their
dietary needs are and what they need to do to individually meet those needs,"
notes John Dillon, Vice President of Marketing and Product Development, Denny`s.
"It`s all about personal choice. Our responsibility is to provide choices so our
guests can continue to have great experiences at Denny`s while maintaining their
personal dietary requirements. We think our customers would agree that our new
product additions provide these choices which are well within today`s accepted
nutritional and dietary guidelines." 

Better For You menu choices will launch in June, 2009 and will include delicious
items with reduced fat or sodium such as turkey bacon, chicken sausage, wheat
pancakes, egg whites, fresh fruit, granola and yogurt. They will also add
terrific choices for kids: dippable vegetable sticks (carrots, celery and
cucumber), apple slices, spaghetti, Jell-O and yogurt. The dippable vegetable
sticks will also be part of the general menu. Denny`s will also be eliminating
or replacing certain meals on the children`s menu determined to be higher in
sodium or fat. 

In addition to the Better For You menu, Denny`s will also soon offer smaller
portions for some favorite menu items that consumers want but are heavier in
sodium and fat content. They include decreasing their meatloaf portion by
one-third and their Brownie portions by 30%. The company has already reduced
sodium in shrimp skewers by 25%, cheese sauce by 20%, and hash browns by 25%.
They will continue to review other opportunities to decrease portions and sodium
over the next year and ongoing. 

About Denny`s

Denny`s is America`s largest full-service family restaurant chain, with more
than 1,500 locations. For more than 50 years, Denny`s has been serving up real
breakfast 24/7. Home of the famous Grand Slam breakfasts, Denny`s provides a
variety of flavorful food and beverage choices. For more information on Denny`s,
please visit www.dennys.com.

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For Denny`s, Spartanburg
Hill & Knowlton
Cori Zywotow Rice, 305-443-5454
cori.rice@hillandknowlton.com

Copyright Business Wire 2009

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