Airsage Powers Popular Online Maps

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Mon Mar 23, 2009 11:33am EDT

Traffic Data Enhancements Highlight Arterial Congestion, Improve Coverage for
Google Maps
ATLANTA--(Business Wire)--
AirSage, the world leader in patented technology which turns real-time cell
phone signals into meaningful location, movement and traffic data, announced a
significant enhancement to its WiSE Traffic Service. The enhanced WiSE Traffic
Service was recently integrated with Google Maps` traffic offering and is now
powering the traffic feature in Google Maps in 20 major markets. 

The patented WiSE Traffic Service is based on the location information of cell
phones derived from wireless carrier cellular data. AirSage collects and
analyzes these signals and produces more than three billion anonymous locations
of people every day. 

"Our goal is to power the leading traffic and location-based services
applications in the world, so we view Google`s adoption of our enhanced traffic
data as a strong endorsement of AirSage as the leader in powering traffic and
location applications using cellular signaling data," said Cy Smith, CEO of
AirSage, Inc. 

Provided through standard APIs, the AirSage WiSE Location Data is available for
use in a variety of applications from predictive analytics and travel-time
estimates, and can also be layered onto larger migration, demographic and
socio-economic analyses. Advertisers, social networking sites, DOTs, urban
planners and a host of other solution providers will finally have easy access to
a data source that can be used for modeling and forecasting the location,
movement and flow of people. 

About AirSage, Inc.

Atlanta-based AirSage is the leading provider of location, movement and
real-time traffic information based on cellular signaling data. AirSage`s
product lines, WiSE Traffic, WiSE Location and WiSE Movement, are all based on
anonymous data derived from wireless carrier signaling data. WiSE Traffic covers
more than 200,000 miles of the nation`s roads and highways, including arterial
roads. WiSE Location provides more than three billion individual location
positions each day and WiSE Movement coordinates these locations into individual
anonymous movement patterns. AirSage`s WiSE Technology platform provides
unprecedented visibility into how, when and where people travel throughout the
day. For more information please visit www.airsage.com. 

Google and Google Maps are trademarks of Google Inc. (NASDAQ: GOOG) 





AirSage, Inc.
Matt Wright, 678-387-1317
Director of Marketing
mwright@airsage.com
Skype: mwright_spinsight
or
Cy Smith, 678-387-1311
CEO
csmith@airsage.com
Skype: cysmith 

Copyright Business Wire 2009

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