MaggieMoo's Ice Cream & Treatery Rewards Customers with Free Ice Cream on Tax Day

MaggieMoo's Ice Cream & Treatery Rewards Customers with Free Ice Cream on Tax
Day

ATLANTA, March 23 /PRNewswire/ -- MaggieMoo's Ice Cream & Treatery has
announced that on April 15, 2009 participating Treateries nationwide will
reward customers with one free single-scoop of ice cream in honor of Tax Day.
MaggieMoo's will create its own "e-cone-omic" ice cream stimulus package for
customers that will include MaggieMoo's award-winning, super-premium ice
cream. MaggieMoo's is managed by NexCen Franchise Management, Inc., a
subsidiary of NexCen Brands, Inc.

The nationwide ice cream social will take place throughout the day, and
customers are encouraged to file-in-line at participating Treateries across
the country.

"Tax Day is often a stressful time, and MaggieMoo's stimulus package is meant
to reward customers and to encourage those who have never tried our ice cream
to have a taste," said Jenn Johnston, senior vice president of brand marketing
for NexCen Franchise Management. "Ice cream has a unique way of making people
happy, and we wanted to give our customers something to smile about on Tax
Day."

In 2008, MaggieMoo's was awarded four National Ice Cream Retailers Association
Awards for its ice cream based on color, texture, taste and other factors that
determine the quality of the product. The brand also just recently announced a
new line of signature "Stylicious" ice cream cupcakes. Cakes and cupcakes are
available for online ordering at participating stores through
www.maggiemoos.com.

About MaggieMoo's Ice Cream & Treatery (www.maggiemoos.com)
MaggieMoo's Ice Cream & Treatery is a chain of independently owned and
operated franchised stores that specialize in serving super-premium ice cream
and desserts. In 1989, MaggieMoo's opened its first store in Kansas City,
Kansas. The brand is known as the innovator of the world's first ice cream
cupcake, and has consistently been awarded blue ribbons by the National Ice
Cream Retailers Association. In addition to providing customers with premium
ice cream, MaggieMoo's plays a larger role in the community by involving Miss
Maggie Moo, ice cream celebutante for the Treatery, with charitable
organizations and community groups. Miss Maggie Moo works with celebrities to
raise money and awareness for local and national causes.

About NexCen Brands, Inc. (www.nexcenbrands.com)
NexCen Brands, Inc. is a strategic brand management company with a focus on
franchising. It owns a portfolio of franchise brands that includes two retail
franchises: The Athlete's Foot(R) and Shoebox New York(R), as well as five
quick service restaurant (QSR) franchises: Great American Cookies(R),
MaggieMoo's(R), Marble Slab Creamery(R), Pretzelmaker(R) and Pretzel Time(R).
The brands are managed by NexCen Franchise Management, Inc., a subsidiary of
NexCen Brands.

SOURCE NexCen Brands, Inc.

Jessie Snider, +1-404-881-2316, or Jessie.Snider@ogilvypr.com; or Steven Rice,
+1-404-881-2317, or Steven.Rice@ogilvypr.com, both of Ogilvy Public Relations