Vobile Announces Commercial Deployment With Leading Video Sharing Website 56.com

Superior VideoDNA Technology Enables Content Management and Better Ad
Targeting

SANTA CLARA, Calif., March 23 /PRNewswire/ -- Vobile, the leading provider of
video content identification and management services, today announced the full
commercial deployment of its VideoDNA content identification and management
system with 56.com, one of the largest and most popular video sharing websites
in China. The Vobile VideoDNA system augments 56.com's robust online video
infrastructure with effective video content rights management and better ad
targeting.

56.com offers 80 million video titles in its online library, including user
generated and professionally created video clips, and attracts 120 million
unique viewers each day. It is among the top 20 most popular social media
sites in the world, ranked by the number of unique world-wide visitors
according comScore.

The VideoDNA content identification and management system analyzes each and
every video clip uploaded to 56.com and applies appropriate business rules
according to rights holders' specifications. A suite of monetization tools,
including targeted video advertising, open new revenue potentials to rights
holders.

"We are committed to deliver the best online video experience to our user
community, and we always respect copyright," stated Jianjun Wang, CEO of
56.com. "The Vobile system empowers our users to share and enjoy video
content freely. In addition to reducing the burden of daily video content
management by technical measure and eliminating the risk of copyright
infringement, the Vobile system helps enable additional revenue streams by
better video ad targeting."

"We have been working closely with 56.com for the last several months. I am
excited that our joint efforts bear fruit today," stated Yangbin Wang, CEO of
Vobile. "Our VideoDNA technology has become the de-facto standard for content
identification in the movie industry. This successful deployment again proves
that our VideoDNA system can scale to meet the demand of the largest video
sharing sites in the world. Together with 56.com and our content partners we
are creating a better business model to monetize the explosive video
distribution over the Internet."

About Vobile
Vobile(R) is the leading provider of video content identification and
management services. Its core VideoDNA(TM) technology enables fully automated
identification, tracking and management of any video and audio content with
high performance, accuracy and scalability. Vobile operates the VideoDNA
Database (VDDB(R)) in large scale for content identification and video search
services. Founded in 2005, the company is headquartered in Santa Clara,
California, with additional offices in China and United Kingdom. For more
information, please visit the company website at http://www.vobileinc.com.

About 56.com
56.com is the largest online video sharing website in China. Based on slogan
of "sharing video sharing happiness", now 56.com has 50 million registered
users and 1.2 billion unique page views everyday. It is one of the 20 largest
social media sites in the world, ranked by the number of unique visitors. In
December of 2008, 56.com received an Internet video distribution license from
the State Administration of Radio, Film and Television. It has received $30
million investment from venture capital firms including Sequoia Capital,
Steamboat and SIG.

Vobile, the Vobile logo and VDDB are registered trademarks of Vobile, Inc.
VideoDNA and the VideoDNA logo are trademarks of Vobile, Inc.

Media Contact:
Allyson Hoffman
Vobile, Inc.
Email: pr@vobileinc.com

SOURCE Vobile

Allyson Hoffman, Vobile, Inc., +1-408-489-9774, pr@vobileinc.com