S. Africa's Cell C names CEO

JOHANNESBURG, March 24 | Tue Mar 24, 2009 4:16pm EDT

JOHANNESBURG, March 24 (Reuters) - Cell C [CELL.UL], South Africa's third biggest wireless firm, on Tuesday named Lars Reichelt as chief executive officer.

Cell C said Reichelt had a track record of managing mobile businesses, including serving as CEO of Banglalink, Orascom's venture in Dhaka, and as CEO of Telefonica 3G Mobile in Zurich.

Outgoing CEO Jeffrey Hedberg will remain as Chairman of Virgin Mobile South Africa (VMSA), the company said in a statement. (Reporting by Michael Georgy; editing by Richard Chang)

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