Research and Markets: Frozen Foods in China 2009: a Market Analysis

DUBLIN, Ireland--(Business Wire)--
Research and Markets
(http://www.researchandmarkets.com/research/a86d8e/frozen_foods_in_ch) has
announced the addition of the "Frozen Foods in China 2009: A Market Analysis"
report to their offering.

Total sales of frozen foods in China increased in value to RMB94.7bn by 2008,
rising in value by 140% over 2002. Frozen potato products were the fastest
growing sector, but from a very low base. The largest sector is for frozen ready
meals, which are becoming increasingly sophisticated in range in China now. Per
capita consumption grew by 70% since 2002 to reach 3.47KG per capita by 2008.

The regional extension of the rural appliances rebate scheme, which includes
fridges-freezers, coupled with significant recent spread organised retail chains
into rural regions, could add several million new households as owners of such
appliances, creating a large additional potential consumer group for frozen
foods.

Also, as the Chinese economy lurches from being one reliant on export
manufacturing to one more reliant on a robust domestic consumer market, the
retail market is becoming even more important to the country. The race is now on
to create the infrastructure that will bring more of rural China into the fold
of the consuming classes, driving a need for new transport and storage
facilities, computerised inventory, a closed chill-chain, modern management
systems and all the other accoutrements of a developed retail system.

While frozen foods may not have been one of the fastest growing sectors in the
Chinese food market of late, it is expected to see strong growth in the coming
years, with increasing market shares for the large market leaders, such as
Shineway, Zhongpin, Yurun and Synear. The total frozen food market is expected
to grow by over 30% in constant values over the next 5 years, to reach over
RMB130bn.

REPORT COVERAGE

This report covers the market for frozen foods in the People's Republic of
China. The report covers the following sectors:

* Ready meals
* Meat products
* Fish & seafood
* Vegetables
* Pizza
* Pastry products
* Potato products
* Desserts
* Fruits

This recently updated report includes:

* An overview of China's total food market with sales statistics up to 2008;
* The total value of the frozen food market, including sector breakdown, up to
2008;
* Value provincial and urban/rural breakdown, up to 2008;
* Market share analysis of the frozen food market up to 2007;
* Retail pricing trends for frozen food products by province up to 2008, and by
sector (2008);
* Price checks for frozen foods, March 2009;
* Volume & value forecast total frozen food market in China up to 2013;
* Statistical analysis of China's advertising, marketing and consumer trends;
* Key manufacturer profiles and financials;
* Key contacts & trade events;
* Overview of China's demographics and macroeconomics.

For more information visit
http://www.researchandmarkets.com/research/a86d8e/frozen_foods_in_ch

Laura Wood
Senior Manager
press@researchandmarkets.com
Fax from USA: 646-607-1907
Fax from rest of the world: +353-1-481-1716

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