Get Your BBQ On: Bacon-Infused Webinar Sheds Light on Social Media Marketing

SAN BRUNO, CA, Mar 24 (MARKET WIRE) --
Hot on the heels of the now infamous Bacon Explosion comes a Webinar to
explain how the BBQ Addicts were able to create such a social media
phenomenon in a matter of days. In conjunction with marketing automation
company Marketbright, the viral marketing wizards behind the bacon and
sausage feast will co-host this free Webinar on the social media
strategies that launched the Bacon Explosion and made it a huge success.
The Webinar is scheduled for Tuesday, April 7th, 2009 at 11:00 AM PDT. To
attend, register here.

The term "Bacon Explosion" has fast become synonymous with "Viral
Marketing Campaign," after the recipe for a meat concoction consisting of
two pounds of bacon and two pounds of sausage began to clog the
blogosphere late last year as the brainchild of Internet marketers Aaron
Chronister and Jason Day. Since launching the recipe and promoting it
through various social media channels, the BBQ Addicts Web site has
received close to 1.5 million visitors and coverage in The New York
Times, Good Morning America, Fox News and Air America Radio.

During this Webinar, Marketbright and BBQ Addicts will share these
strategies as well as detailed traffic, search statistics and results, and
tips and tricks on how marketers can deploy social media marketing
strategies to create successful viral campaigns. The marketing experts
will also discuss how to use Marketing Automation tools to help track and
execute social marketing campaigns.

"Marketing techniques that leverage social media in the context of
Internet marketing and user generated content are becoming increasingly
powerful, as we've seen with Bacon Explosion," said Aaron Chronister, BBQ
Addicts Founder and VP of Internet Marketing at TSI. "Social media
marketing is a crucial element to consider in marketing campaigns today.
If you get people, and then communities, talking about your company, you
can create an organic and viral campaign like we did with Bacon
Explosion."

"Bacon Explosion is a big marketing success story and the same principles
used in this pork-fueled campaign can be applied to virtually any online
marketing campaign," said Dom Lindars, CEO of Marketbright. "Social media
goes well beyond channels like Facebook and MySpace, it's about generating
and continuing engaging and interactive conversations about your company
and your product."

Marketbright's platform enables self-service campaign execution, automated
lead scoring and qualification, and closed-loop marketing analytics. The
company is leading the charge in social selling, with unique features such
as Prospect Portal, an interactive membership management tool, which uses
aspects of social networking to create a stronger bond between sales,
marketing and the customer around a deal, evaluation or opportunity.

Attendees of the webinar will also have a chance to win a six-month
Bacon-of-the-Month-Club membership from the Grateful Palate, courtesy of
Marketbright.

About Marketbright

Marketbright delivers the leading software-as-a-service marketing
automation solution, enabling more than 10,000 users at companies such as
Varonis, Serena Software, SAP Business Objects and Genesys to make
contact, manage leads and convert prospects to customers. Marketbright's
full suite of integrated applications includes campaign management, email
marketing, event management, landing page creation, lead scoring, lead
nurturing and membership management. The company is privately held and
headquartered in San Bruno, Calif., and can be reached at
http://www.marketbright.com

Contact Information
Rachel Levine
or
Jason Mandell
LaunchSquad
415.625.8555
Marketbright(at)launchsquad(dot)com

Copyright 2009, Market Wire, All rights reserved.

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