Oracle Application Integration Architecture Global Customer Momentum and Success...

Oracle Application Integration Architecture Global Customer Momentum and
Success Continues to Grow

Alticor Inc. (Amway), Ciena, Pella, Lyse Energi, BaneTele, Vodafone Qatar, Com
Hem and Zebra Technologies Reap Flexible, Time-Saving Rewards with Oracle AIA

REDWOOD SHORES, Calif., March 24 /PRNewswire-FirstCall/ --

News Facts
-- The demand and adoption of Oracle Application Integration Architecture
(AIA) continues to gain momentum in 2009.
-- Oracle customers have attained the benefits of Oracle AIA, including
recent implementations at leading companies such as Alticor Inc.
(Amway), BaneTele, Ciena, Com Hem, Lyse Energi, Pella, Vodafone Qatar
and Zebra Technologies.
-- Oracle AIA is a pre-built, open and complete architecture for
orchestrating agile, user-centric business processes across enterprise
applications.
-- Benefits customers have seen include the ability to connect end to end
business processes across multiple applications, simplify common
business process bringing together their disparate systems, rapidly
respond to changing customer and business demands, and lower overall
total cost of ownership.
-- Powered by Oracle(R) Fusion Middleware, Oracle AIA's application
independent framework enables organizations to utilize the
applications
of their choice to create composite business processes unique to their
business on a flexible service-oriented architecture. As a result,
Oracle AIA helps turn rigid IT landscapes into flexible, integrated
environments that can adapt and scale more quickly to business needs.
-- Earlier this month, Oracle announced how Oracle AIA helped Zebra
Technologies rapidly integrate Oracle Master Data Management to Siebel
CRM and two existing legacy ERP systems on time and under budget.

Supporting Quotes
-- "We needed to unify our application infrastructure to support our
network of over three million independent business owners in over 60
countries and territories around the world," said Tina Abdoo,
Manager of Application Development, Amway. "With Oracle Application
Integration Architecture driven by AIA Foundation Pack, we have been
able to consolidate systems that were created from decades of
high-maintenance legacy code, while also supporting and enhancing our
broader SOA initiative. This has enabled us to achieve a faster,
structured and repeatable approach to process composition that
improves
and extends the business impact made by our enterprise
applications."
-- "We were able to install and implement Oracle's Agile Product
Lifecycle Management (PLM) to Oracle E-Business Suite Process
Integration Pack (PIP) in less than 30 days," said Jim Donley, CIO
of Ciena. "The PIP has enabled us to initiate our Conference Room
Pilot leveraging an upgraded Agile PLM with an existing Oracle
E-Business Suite."
-- "The global reach of Oracle Application Integration Architecture is
already reaching new heights in 2009," said Jose Lazares, VP of
Oracle AIA. "We are happy to see such respected organizations
worldwide take advantage of Oracle AIA, and realize truly complete,
open
and integrated possibilities for their applications across the
enterprise."

Supporting Resources
-- Oracle Application Integration Architecture
-- Oracle Fusion Middleware
-- Alticor Inc. (Amway)
-- Ciena
-- Oracle(R) Application Integration Architecture Helps Zebra
Technologies
Reduce Cost and IT Burden

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SOURCE Oracle

Susie Penner of Oracle, +1-650-506-1973, susanne.penner@oracle.com; or Aaron
Wessels of Blanc & Otus, +1-415-378-8090, awessels@blancandotus.com, for
Oracle