Mate1.com Partners with iovation to Fight Fraud

iovation Provides Fraud Management Solution to Stop Online Scams in Internet
Dating

NEW YORK, March 24 /PRNewswire/ -- Mate1.com, one of the largest online dating
sites, with over 20 million members, has partnered with iovation to help its
customers fight online fraud and abuse. Using iovation ReputationManager(TM),
subscribers can track the history of fraud and abuse associated with each
unique computer or hand-held device used to access their website. iovation
captures a "digital fingerprint" of each device and establishes a unique
device reputation that is stored in iovation's shared network. Subscribers can
then make real-time decisions on whether or not to block a user's access based
on its association with fraud activity. Since most online fraud is committed
by repeat offenders, iovation's digital fingerprinting technology offers
clients a highly effective form of online protection.

iovation's fraud detection service does not collect or require any personally
identifiable information. iovation protects legitimate members from online
abuses such as romance scams, fraud, email spamming, identity theft and
cyber-bulling. However, members violating the terms of the dating network may
be denied access to the site. If they persist and attempt to set up
additional accounts, even with a new name and contact information, they will
also be denied.

Before iovation, the primary way in which Mate1 made connections between
millions of customer accounts was by looking at email addresses, names,
photographs, or physical addresses, which is extremely time consuming.
Fraudsters learned fast how to mask their identity by changing account
information. iovation provides Mate1 with the ability to capture device
information that cannot be concealed or altered without great effort and
expense. In addition, iovation helps Mate1 understand, mitigate and stop fraud
and or spam related occurrences. This provides a massive uplift to other risk
mitigation techniques and a decrease in customer/consumer complaints.

"iovation has given us invaluable peace of mind," says Elizabeth Wasserman,
CEO of Mate1.com. "Protecting our members from fraud has always been a very
high priority for us. iovation has eliminated a lot of the guess work and
human labor from that process." iovation clients have found tremendous value
in the shared device reputation database; if a known fraudster comes their way
they can stop the offender before any damage has been done.

With over ten of the major dating sites as clients, internet dating is a major
focus for iovation. Over 35% of all daily transactions that come through
iovation's network can be directly attributed to internet dating device
reputation checks. "We are extremely pleased to be partnered with Mate1," says
Greg Pierson, CEO of iovation. "With over 20 million singles and tens of
thousands joining daily, iovation is proud to be chosen as the best-of-breed
supplier for providing their valued members with a safe and trusted
environment, by proactively combating online fraud and abuse."

About iovation- iovation, headquartered in Portland, Oregon, pioneered the use
of device reputation for managing fraud and abuse. iovation's patented
device-based fraud management service exposes computers and online accounts
with histories of fraudulent and abusive behavior, and shares the reputations
of devices with other online businesses. With a current database of over 100
million unique devices and over 1 billion devices profiled in 2008 alone,
iovation helps online businesses dramatically reduce fraud loss, improve
operational efficiency, and increase revenue. For more information, visit
www.iovation.com.

About Mate1.com - Consistently ranked a Top Five online dating destination and
with over 20 million registered members, Mate1.com offers an open,
interactive, and safe global dating environment. Mate1.com caters to people
seeking serious, as well as casual relationships, with powerful search tools
and detailed profiles that enable users to find the right matches. With live
1-on-1 chat, voice recordings, personal photo galleries and a host of other
rich features, Mate1.com is a leader in providing a fun, dynamic, and safe
multimedia environment for singles of all types. www.Mate1.com

SOURCE Mate1.com; iovation

Elazar Gabay of Mate1.com, +1-514-393-1414 Extension 267, or +1-514-638-8227,
elazarg@mate1inc.com