Kinaxis Co-Founder Named As "Pro to Know" by Supply & Demand Chain Executive

OTTAWA, CANADA, Mar 24 (MARKET WIRE) --
NOTE TO EDITORS: A photo for this release will be available on
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For the fourth consecutive year, Kinaxis, provider of the on-demand
supply chain management service, RapidResponse(TM) was recognized in
Supply & Demand Chain Executive's Provider Pros to Know list. The
Company's co-founder and vice president of analytics research, Duncan
Klett was selected for his continued contributions to the supply chain
industry and innovative approach to helping customers realize bottom-line
savings and competitive advantages.

Supply & Demand Chain Executive Provider Pros to Know is a listing of
individuals from a software firm or service provider, consultancy, or
analyst or research firm who have personally helped clients manage risk
in the supply chain, provided competitive advantages and/or delivered
value to the bottom line. The complete list of Provider Pros to Know is
published in the February/March 2009 issue of the magazine.

At Kinaxis, Klett helps develop the tools supply chain professionals use
to plan, monitor and respond to unplanned changes in supply and demand,
empowering them to achieve improved customer satisfaction and operations
performance. His philosophy is based on a belief that traditional
planning and execution need to merge. Execution should be based on
frequent, and virtually instantaneous, "re-planning" enabled by software
that consolidates supply and demand data and provides visibility and
analysis capabilities to a broad base of users throughout the extended
supply chain.

According to Klett, "The key in such turbulent times is not to try and
create THE optimal demand or supply chain plan - since they only exist in
theory - but rather to monitor adherence to the plan and to provide an
environment in which users can respond to deviations and surprises in a
collaborative and informed manner. It's exciting to not only see how well
this approach resonates with our clients, but to be recognized for it by
Supply & Demand Chain Executive."

"This distinct honor is a testament to the industry-leading expertise
Duncan Klett possesses," said Douglas Colbeth, CEO of Kinaxis. "Duncan is
a true thought-leader in the supply chain industry, and takes an
innovative approach to designing next generation product features that
provide real value to our clients. Duncan has worked directly with many
of our customers helping them realize significant competitive advantages
using RapidResponse."

In today's economic climate, it is more essential than ever for
organizations to streamline their supply chain processes and implement
cost-effective methods for managing the risks associated with market
volatility. With more than 30 years of experience with analytics and
software solutions, Klett conceives of and builds the innovative product
features that help brand owners and manufacturers manage the increasing
complexity of their global supply chain network and realize significant
supply chain successes.

The full 2008 Pros to Know listing is available on the Supply & Demand
Chain Executive website at www.SDCExec.com.

About Kinaxis

Kinaxis(TM) helps manufacturers manage increasing business complexity and
achieve operations performance breakthroughs with its proven solution for
demand and supply chain planning, monitoring and response. Kinaxis
RapidResponse is an on-demand service that enables collective risk
tradeoff and response to change by empowering front-line decision makers
with integrated tools for supply chain visibility, demand management,
supply management, sales and operations planning (S&OP) and supply chain
risk management. Global leaders such as Casio, Jabil, Qualcomm, and
Raytheon are realizing superior customer satisfaction and a competitive
advantage with RapidResponse. For more information visit www.kinaxis.com,
or the Kinaxis blog at www.21stcenturysupplychain.com.

Contacts:
Kinaxis
Lori Smith
613-592-5780 ext. 5297
lsmith@kinaxis.com
www.kinaxis.com

SHIFT Communications
Rebecca Passo
617-779-1817
rpasso@shiftcomm.com

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