iBEAM: 1st to Add Patented LED Flashlight Technology to the Wristwatch

Patented high intensity LED flashlight and flip-up 3x magnifying lens
applications are a hit with consumers and retailers

LOS ANGELES, March 24 /PRNewswire/ -- iBEAM [www.ibeamtime.com]. In a market
where it seems watch brands unveil new cosmetic variances each year, it is the
brand that develops new features and applications that seem to get the most
consumer and retail interest. Consumers and retailers are seeking something
new and different, something that will provide a needed function. iBEAMS's
20-20 digital watch fits that bill.

The iBEAM watch is a functional everyday instrument, not just a fashion
accessory, although it is quite fashionable as well. It is an innovative and
stylish solution allowing users to have access to light and lens wherever they
go. A microchip allows for hands-free operation of the patented,
high-intensity LED flashlight after an initial push of a button. Push the
button again to turn the light off, or a battery saving device shuts it off
automatically after 30 seconds. The patented, flip-up 3x magnifying lens also
flips up with ease.

From maps to menus, prescription labels to phone books or from lighting the
path for you and your dog to lighting the lock to get in the door, iBEAM has
made life bigger, brighter, easier and safer. iBEAM has been a useful tool
for Baby Boomers, gadget gurus and outdoor enthusiasts, even helping one
couple avert potential tragedy when they found themselves caught in the woods
after dark. Even celebrities have been spotted sporting their iBEAM watches
as well.

"We get people from all over the world visiting [our shop], and everyone
gravitates to the iBEAM," says Carol Ferguson, retail store owner in Carmel,
California.

iBEAM watches retail for $59 and come in several colors, both men's and
women's, with features such as: large back-lit digital number displays, four
daily alarms, dual time zones, calendar display, manual compass and are water
resistant. iBEAM's 20-20 watch may be found at various retailers or at
www.ibeamtime.com.

For additional information, product or interviews, call 917-447-6989.

iBEAM's technology is backed by four US patents.

Robert Hollander, CEO of iBEAM is also Co-Founder of Brand Sense Partners, a
merchandising company launching products for companies and celebrities such as
Halle Berry and Britney Spears.

SOURCE iBEAM

Elizabeth Bashara, +1-917-447-6989, EBashara@BasharaConcepts.com, for iBEAM