Rocawear Debuts Roc4Life.com on the Ning Platform

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 8:31am EDT 

  NEW YORK, NY, Mar 24 (MARKET WIRE) -- 
Lifestyle brand Rocawear has officially announced the launch of
Roc4Life.com, the social destination for "pop-urb" culture. Roc4Life.com
will offer exclusive lifestyle news, fashion, and cultural connections
not found anywhere else. Roc4Life.com is the next step in Rocawear's
evolution, ensuring the brand continues to represent the pulse of today's
youth culture.

    "The Rocawear life is driven by trendsetters, not followers," said Jameel
Spencer, CMO of Rocawear. "To be engaged in a conversation about their
interests and passions, while giving them a voice and place to interact
with each other, is what Roc4Life is all about."

    Committed to providing a diverse and engaging social experience,
Roc4Life.com has partnered with several digital websites including
NecoleBitchie.com, AllThatsFabulous.com, FlyGuychronicles.com,
Blogxilla.com, Str8NYC.com, DefSounds.com, LolosCube.com and
FlyStyleLife.com to create a pop-urb destination unlike any other.

    Roc4Life.com is being launched on Ning (www.ning.com), an online platform
that lets people create social networks for the most important people and
interests in their life. With Ning, people are creating new social
experiences that are infinitely customizable, beautifully designed, and
easily managed.

    "For the past ten years, the people at Rocawear have been tapping into a
vibrant and thriving culture in the real world," said Ning's CEO and
co-founder, Gina Bianchini. "Roc4Life.com gives them the opportunity to
translate this conversation in their unique and authentic way online."

    ABOUT ROCAWEAR

    Rocawear has always been at the forefront of trendsetting style, while
staying true to the culture and to quality. After 10 years, Rocawear
remains committed to providing trendsetters with the best product season
after season.

    For more information about Rocawear, visit: http://roc4life.com.

    ABOUT NING

    Ning is an online social platform that empowers people to create and
discover new social experiences for the most important people and
interests in their life. Anyone can sign up to create, discover, or join
new social networks on the Ning Platform. With close to one million
social networks on the Ning Platform, the company provides the largest
number of unique social networks on the Internet today.

    Ning's flagship application is your own social network for anything.
Launched in February 2007, your own social network for anything gives
individuals and companies the ability to rapidly create and scale entirely
new social networks.

    For more information about Ning, visit http://about.ning.com.

    

Contact:
Aleesha Smalls
Sr. Interactive Marketing Manager
Rocawear
212.497.2094

Copyright 2009, Market Wire, All rights reserved.

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