Zutano Unveils Itzy Bitzy Line for 2009 and New Web Boutique at Shop.Zutano.com

CABOT, VT, Mar 24 (MARKET WIRE) --
Zutano, the Vermont-based designer of children's clothing, has unveiled
an extraordinary web boutique dedicated to showcasing its premier line of
newborn and preemie clothing specially designed to fit newborn babies in
their first days of life.

http://shop.zutano.com showcases the adorable Itzy Bitzy collection, which
is available in two sizes to fit 4-8 pound and 9-13 pound babies. The new
patterns for Spring are full of bright, exuberant colors with sweet,
delicate florals that sit side by side with outspoken graphics. The
collection is organized according to a print family, with each print
family containing a dominant print complemented by solids and stripes. On
the site, it is easy to navigate through a wide range of boy, girl and
unisex options. A shopper can mix and match to create their own outfit
for that special baby or shop for lovingly coordinated giftsets in each
boy or girl section. Each piece comes beautifully wrapped in tissue paper
with a special Zutano sticker and an optional gift card that coordinates
with the Itzy Bitzy collection.

According to the National Center for Health Statistics (NCHS), between
1995 and 2005, the rate of infants born premature increased by 15%. There
are many statistics that indicate a trend in lower birth weights and
there are very few options for clothing on the market that properly fits
smaller infants.

"We've always been so thrilled with the honor that so many parents chose
Zutano as the very first garments their child wears," says Uli Belenky,
Zutano's designer and founder. "These designs are precious to parents and
often become keepsakes. Parents develop a special connection to this time
period, as it is a time when they are truly nurturing their child."

Many of the Itzy Bitzy pieces have 'easy access' points, as many premature
babies may have various medical devices or IVs attached. Each piece of
clothing has a loving message printed on its tag to welcome a newborn into
the world. Each garment is made of 100% cotton Interlock.

"While our entire line of baby clothes are extremely popular, we
recognized that our newborn and preemie sizes were really gaining
attention," says Michael Belenky, President of Zutano. "With the overall
increase of lower-birth weight babies and the desire of parents to have
the same choice in style and design as larger babies, we've recognized
these needs and have created an irresistible line that will fit even the
tiniest of newborns."

Zutano, one of the most influential brands in children's fashion, is
celebrating its 20th Anniversary in 2009. Zutano is a category leader for
design innovation and is a solid example of a sustainable global business
based in the hills of Cabot, Vermont. Zutano is available at more than
1,500 gift and specialty boutiques and retailers worldwide as well as on
the web.

For more detailed product information, please contact Ann Pechaver:
ann@zutano.com or call 802-578-7512. Visit the Zutano web site at
http://www.zutano.com

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Contact:
Ann Pechaver
Instinct Public Relations
802-578-7512
Email Contact

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