BMJ Group Introduces BMJ Point of Care at HIMSS09 in Chicago

Innovative Online Resource Delivers Superior Diagnostic and Treatment Guidance
at the Immediate Point of Care
DENVER--(Business Wire)--
Focused on improving the delivery of healthcare with effective and efficient
healthcare IT and management systems solutions, the BMJ Group travels to
Chicago, Illinois, for the upcoming 2009 Annual HIMSS Conference & Exhibition,
April 4-8, 2009, at McCormick Place. HIMSS09 is expected to attract about 30,000
attendees, ranking it as one of the largest healthcare IT and management systems
conference in the world.

BMJ Group, a respected global provider of evidence-based clinical resources and
publisher of the British Medical Journal, has partnered with Epocrates, Inc, a
recognized U.S. leader in clinical information and mobile healthcare technology,
to create BMJ Point of Care. Designed from the ground up with point-of-care
needs in mind, this product features original, peer-reviewed disease diagnosis
and treatment content authored by physician experts in collaboration with the
BMJ Group. In addition, BMJ Point of Care disease monographs contain embedded,
context-specific links to the best available medical evidence in BMJ Clinical
Evidence, as well as links to Epocrates` extensive drug database. BMJ Group will
be demonstrating BMJ Point of Care at booth #1127 on the HIMSS exhibit floor.

"Unlike other point-of-care products on the market today, BMJ Point of Care is
specifically designed to deliver credible information that is immediately
actionable, not only answering physicians` questions quickly but also giving
them the flexibility to drill down further if required or desired," says Dr.
Sheila Feit, Deputy Editor for BMJ Point of Care. "Every product development
decision we make is designed to help healthcare professionals easily access
information and expand their professional knowledge."

"The content in BMJ Point of Care is also specifically designed and constructed
so that it can be easily and seamlessly integrated into existing healthcare
information systems," says Phill Bird, U.S. Business Director for the BMJ Group.
"At HIMSS, we have the opportunity to meet with organizations that are
interested in integrating trusted and highly focused diagnostic and treatment
guidance directly into their electronic health record systems."

About the BMJ Group

BMJ Group (www.group.bmj.com) is one of the world leaders in creating dynamic
medical content. The Group publishes the BMJ (British Medical Journal), leading
journals covering major medical specialties, BMJ Clinical Evidence, and the
recently launched BMJ Point of Care. The mission of the Group is to publish
intellectually sound material that will serve the needs of doctors, other
healthcare professionals, the scientific community, and the public.

About HIMSS

The Healthcare Information and Management Systems Society (HIMSS) is the
healthcare industry's membership organization exclusively focused on providing
global leadership for the optimal use of healthcare information technology (IT)
and management systems for the betterment of healthcare. Founded in 1961 with
offices in Chicago, Washington, D.C., Brussels, and other locations across the
United States and Europe, HIMSS represents more than 20,000 individual members
and over 300 corporate members that collectively represent organizations
employing millions of people. HIMSS frames and leads healthcare public policy
and industry practices through its advocacy, educational and professional
development initiatives designed to promote information and management systems`
contributions to ensuring quality patient care.

BMJ Group
Trish Joyce, 303-771-5159
US Marketing Manager
tjoyce@bmjgroup.com

Copyright Business Wire 2009