Sybase 365 Offers Microsoft Windows Live Messenger Service to Mobile Operators in South East Asia

* Reuters is not responsible for the content in this press release.

Tue Mar 24, 2009 9:00am EDT

Service Dramatically Simplifies Proposition for Global Mobile Operators to
Provide Instant Messaging Services to Their Subscribers
DUBLIN, Calif.--(Business Wire)--
Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile
messaging services, today announced an agreement to resell Microsoft Windows
Live Messenger services to its mobile operator customers in South East Asia,
providing them a simplified way to offer the popular Windows Live Instant
Messenger for Mobile to millions of mobile subscribers. The agreement builds on
the five year collaboration between the two companies on services including
Windows Live Hotmail mobile. 

"This agreement is a natural extension of our ongoing partnership with
Microsoft," said Howard Stevens, senior vice president International Operations,
Sybase 365. "Our goal is to continue to provide a win-win situation for our
customers-be they mobile operators or the independent software vendors-by
providing value and revenue for all parties. We are excited to be a part of
bringing one of the Internet`s most popular services to millions of mobile
devices around the world." 

As consumer demand continues to build for mobile messaging services beyond text,
the next logical areas of focus are multi-media messaging (MMS) and mobile IM
services. The Windows Live community is already one of the largest on the
Internet with more than 550 million users and will continue to grow as it
becomes more readily deployed on mobile devices worldwide. 

Sybase 365 operator customers offering the service include Singapore`s StarHub
and Malaysia`s DiGi Telecommunications Sdn Bhd. DiGi recently launched the
country`s first integrated IM mobile client allowing subscribers to access
Windows Live Messenger and other IM services on their mobile phones. 

The service is being offered initially in South East Asia and will be rolled out
in other countries throughout the year. 

About Sybase 365

Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), is the global leader in
mobile messaging interoperability, the delivery and settlement of SMS and MMS
content, mobile commerce and enterprise-class messaging services. Processing
more than 100 billion messages per year, Sybase 365 reaches more than 700 mobile
operators and 3 billion subscribers around the world. For more information,
visit: www.sybase.com/365. 

Sybase and Sybase 365 are trademarks or registered trademarks of Sybase, Inc.All
other company and product names mentioned may be trademarks of the respective
companies with which they are associated.

Special Note: Statements concerning Sybase 365`s future prospects, new products
and services, and business relationships are forward-looking statements that
involve a number of uncertainties and risks and cannot be guaranteed. Factors
that could ultimately affect such statements are detailed from time to time in
the Sybase, Inc. consolidated Securities and Exchange Commission filings,
including but not limited to its annual report on Form 10-K and its quarterly
reports on Form 10-Q (copies of which can be viewed on the Company's web site). 



Sybase 365
Shahzia Banth, 925-487-7139
shahzia.banth@sybase.com
or
Incisor Communications (for Sybase 365)
Ashish Patel, 415-365-0466
ashish.patel@incisorpr.com


Copyright Business Wire 2009

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