Lansinoh Family Welcomes New Blog

ByMomsForMoms is a resource for new and expectant mothers to get mom-to-mom
support and expert education on breastfeeding and baby care
ALEXANDRIA, Va.--(Business Wire)--
A bundle of joy has arrived at the Web browser of every mom in America:
ByMomsForMoms, a new blog about breastfeeding and baby care for new and
expectant mothers, sponsored by Lansinoh Laboratories, Inc. ByMomsForMoms will
be a portal for mothers to share their baby and motherhood experiences, get
advice and encouragement from lactation consultants about proper breastfeeding
techniques, stay informed of new products and trends in baby care, and more.

"Throughout our 20 years in the breastfeeding and baby care industry, we`ve
developed a library of knowledge and resources from leading lactation and
pediatric experts about nursing, baby nutrition, and mom`s health," says Gina
Ciagne, CLC, Director of Breastfeeding and Consumer Relations at Lansinoh.
"ByMomsForMoms is a contemporary way for us to spread this knowledge to nursing
mothers around the country. This is our latest step in our ongoing effort to
support mothers, following last year`s roll-out of our online community,
LansinohMoms.com, which provides peer support for breastfeeding moms."

The blog will feature articles by and interviews with lactation experts,
physicians, pediatricians, breastfeeding advocates, legal experts, real moms,
and other people with an interest in supporting breastfeeding worldwide. For
example, some of the initial posts will feature

* An interview with Stephanie Muir, the mother who organized the virtual
nurse-in as part of the protest to fight Facebook`s banning of breastfeeding
photos.
* Coverage of some of the challenges breastfeeding mothers often face with
latching on, breastfeeding in public, breastfeeding at work, pumping, storage,
and more.
* An interview with Amy Spangler, MN, RN, IBCLC, and President of Amy`s Babies
that includes BabyGooRoo.com, a company that develops breastfeeding education
materials for parents and professionals.
* Profiles of breastfeeding moms across the country, with the tips they use to
stay happy and healthy while nursing their bundles of joy.
* Related issues that affect all mothers, such as dealing with tough cases of
diaper rash, sleeping challenges, and parent-baby bonding.
* Diet and nutrition for breastfeeding mothers.
* Top breastfeeding tips from certified lactation experts.

ByMomsForMoms will be going where the rubber meets the road, and talking to real
mothers about things that matter to them. The growing portal of knowledge will
blend decades of experience from mothers and experts with today`s leading
breastfeeding and childcare information.

For more information about Lansinoh or ByMomsForMoms, please contact Robyn Ungar
610-228-2131, Robyn@GregoryFCA.com or visit www.Lansinoh.com.

ABOUT LANSINOH LABORATORIES

Founded in 1984 by a breastfeeding mother, Lansinoh Laboratories, Alexandria,
Va., is a global leader of premium products by and for breastfeeding mothers.
The company's expanding product line is available in over 25,000 retail stores
nationwide. The company is committed to developing new products through internal
product development and selective acquisitions.

PRESS RESOURCES

Press contact(s): Robyn@gregoryfca.com

RSS feed: http://feeds2.feedburner.com/Lansinoh

Web site: http://www.lansinoh.com

Blog: http://formomsbymoms.net

Press:
Gregory FCA
Robyn Ungar, 610-228-2131
Associate Vice President
Robyn@GregoryFCA.com
or
Company:
Lansinoh Laboratories, Inc.
Kira Wood, 703-299-6460
Director of Marketing
kwood@Lansinoh.com

Copyright Business Wire 2009