Mobile Application Store Users to Quadruple in Five Years, Opening New Opportunities for Marketers, In-Stat Says

SCOTTSDALE, Ariz.--(Business Wire)--
Marketers and advertisers have a new way to reach mobile audiences, courtesy of
yet another emerging market trend credited to the iPhone. Apple`s debut of the
iPhone Apps store has provided a platform for branded applications. Recent
research from In-Stat (http://www.in-stat.com)forecasts more than 100 million
apps store compatible mobile phones from multiple manufacturers will be shipping
within five years.

"With greater capabilities in both running native applications and viewing `real
Internet` websites, smartphones have increased usage and user expectations for
mobile content," says David Chamberlain, In-Stat analyst. "Along with the
expanding handset base, users are downloading more applications. Reach for
marketing applications is growing rapidly and those applications can provide
prolonged engagement with the user and keep the advertiser`s brand in focus."

Recent research by In-Stat found the following:

* Smartphones having a strong app store orientation will reach 30% of the global
smartphone market by 2013, approaching nearly 100 million units.
* Survey respondents show iPhone users are by far the most active apps store
users, significantly outpacing users of Blackberry, Palm OS or Windows Mobile
phones.
* Application marketing, like all new advertising media, lacks consistent,
accepted analytics many advertisers are accustomed to.

The research, "The Apps Store is Born: Smartphones Enable New Marketing and
Advertising Opportunities Worldwide"(#IN0904424MCM),covers the worldwide market
for smartphones. It includes:

* Worldwide forecasts for smartphone unit sales and apps through 2013.
* Global penetration forecasts for app store OS smartphones through 2013.
* Marketing app reach by smartphone OS through 2012.
* Results of a US consumer survey regarding smartphones and applications.
* Profiles of companies offering smartphone apps including Medialets, Zumobi,
Mobile Posse, Transpera, and MobiTV.

For more information on this research or to purchase it online, please visit:
http://www.instat.com/catalog/wcatalogue.asp?id=231 or contact a sales
representative: http://www.instat.com/sales.asp.

The price is$2,495.

About In-Stat

In-Stat`s market intelligence combines technical, market and end-user research
and database models to analyze the Mobile Internet and Digital Entertainment
ecosystems. Our insights are derived from a deep understanding of technology
impacts, nearly 30 years of history in research and consulting, and direct
relationships with leading players in each of our core markets. In-Stat provides
its research through reports, annual subscriptions, consulting and advisory
services to inform critical decisions.

In-Stat
David Chamberlain, Principal Analyst
480-483-4449
david.chamberlain@reedbusiness.com
or
Elaine Potter, Marketing Coordinator
480-483-4441
epotter@reedbusiness.com

Copyright Business Wire 2009