Pacifico Beer Launches New 7 oz. Bottles

CHICAGO, March 24 /PRNewswire/ -- Pacifico Beer, an authentic beer imported
from Mexico, is adding a new package with the introduction of the Pacifico 7
oz. bottle in 6-pack and 4/6-pack case. The new packages are launching in
early April in primarily West coast markets, where the beer was first
discovered by surfers bringing it back from surf trips in Baja California,
Mexico. Launch markets include California, Nevada, Oregon, Idaho, Washington,
Texas and Louisiana.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090324/NY87791 )

This line extension is in response to Pacifico's performance over the past
several years and the popularity of the 7 oz. package for Crown Imports,
Pacifico's exclusive U.S. importer. In 2008, Pacifico delivered positive
results in a challenging environment, with Pacifico up 0.3% and +11% CAGR over
the last 10 years.

This new SKU is positioned to further Pacifico's efforts to increase trial
among consumers via new opportunities and occasions. In bars, the smaller
size makes it ideal for bucket specials. In grocery, drug and convenience
stores, the 7 oz. complements the existing Pacifico package line-up and its
on-the-go size makes it perfect for bringing to parties, cookouts and picnics.

The Pacifico 7 oz. provides retailers with an opportunity to trade up domestic
24-pack consumers and current Pacifico 12-pack consumers, increase sales and
garner additional shelf space for the Crown portfolio.

"The Pacifico 7 oz. is new to the market and we expect it to generate
significant attention and sales opportunities for our wholesaler and retailer
partners," said Bruce Jacobson, executive vice president of national sales for
Crown Imports. "The easy portability of the Pacifico 7 oz. bottle makes
either the 6-pack or case an ideal choice for consumers who lead an active
lifestyle to take the beach, the park or anywhere outside."

The new Pacifico 7 oz. package rollout will be supported with an array of
point-of-sale materials, including shelf strips, display cards and static
stickers. Pacifico will also run a series of new advertisements focusing on
the 7 oz. in alternative weekly publications, including LA Weekly, OC Weekly
and the San Diego Reader.

To further support the launch of the Pacifico 7 oz. package and to generate
local media coverage, Crown will execute a World's "Smallest" Toast event in
the seven roll out markets in April. Pacifico fans will celebrate the
introduction of the new package by raising the 7 oz. bottle to toast the
launch. More details to come on www.mexicoviapacifico.com

Crown Imports LLC is a joint venture that imports, distributes and markets the
Modelo portfolio and other fine beer brands across the entire U.S. The Modelo
portfolio includes Corona Extra, the #1 imported beer in the U.S. and #6 beer
overall, Corona Light, Modelo Especial, Negra Modelo and Pacifico beer brands.
Crown also imports the St. Pauli Girl and Tsingtao beer brands in the U.S.
For more information, visit www.crownimportsllc.com.

Crown Imports is a 50-50 joint venture between Grupo Modelo, S.A. de C.V. (MX:
GMODELOC), Mexico's leading company in the brewing, distribution and sale of
beer, and Constellation Brands, Inc. (NYSE: STZ, ASX: CBR), a leading
international beverage alcohol producer, importer and marketer.

SOURCE Crown Imports LLC

Bill Ligas of Crown Imports LLC, +1-312-873-9279,
bill.ligas@crownimportsllc.com