Omni-ID Awarded 2009 Asia Pacific Frost & Sullivan Technology Innovation Award for UHF RFID Tags

FOSTER CITY, CA, Mar 24 (MARKET WIRE) --
Omni-ID, a leading innovator in passive ultra high frequency (UHF) radio
frequency identification (RFID) technology, today announces it has been
awarded the 2009 Asia Pacific Frost & Sullivan Technology Innovation
Award for UHF RFID Tags. The Frost & Sullivan Award for Technology
Innovation is presented to the company that has demonstrated
technological superiority within its industry. This Award recognizes
Omni-ID's commitment to successfully developing and introducing new
technology, formulating a well-designed product family, and making
significant product performance contributions to the RFID industry.

To determine the recipient of this Award, the Frost & Sullivan analyst
team tracks emerging and existing technologies, as well as R&D
developments. This is accomplished through interviews with major market
participants and extensive secondary research. Elements such as product
launches, customer acceptance, penetration rates, and time to market are
also taken into consideration. Finally, competitors are compared and
ranked for their relative position in the industry. After careful
consideration in each of these areas, Frost & Sullivan has awarded
Omni-ID with the top award and highest honors in the UHF RFID Tags
industry. This award is further validation for Omni-ID's approach to
identifying with innovation and bringing to market the technology its
customers, and the RFID industry as a whole, are calling for.

"What Omni-ID has to offer in the RFID industry is not only unique, but
also certainly fills the void to keep track of objects or to be used in
environments which have a high concentration of metal or liquid. With its
innovative patented technology backed by a dedicated R&D team to address
issues pertaining to poor read rates when in contact with or near
proximity of metal or liquid, Omni-ID's passive UHF RFID tags are an
ideal choice for a myriad of applications that typically encounter
performance related problems when using general RFID tags. Moreover,
Omni-ID's portfolio of tags are competitively priced, thus bringing about
a tremendous value proposition that ensures the total cost of ownership
for those seeking to deploy RFID in harsh environments remains feasible,
even for larger scale projects," said Richard Sebastian, Frost & Sullivan
Research Analyst for Electronics & Security, RFID.

Omni-ID offers a line of tags that provide near-perfect readability rates
on, off, or in the presence of metals and liquids. The Omni-ID product
line includes three standard passive UHF RFID tags with a range of read
distances and profiles, as well as a service bureau and a unique on site,
on demand commissioning solution:

-- Omni-ID Tags:

-- Omni-ID Prox(TM) is Omni-ID's smallest and most precise RFID tag, best
suited for high value IT asset management and other specialist
applications;

-- Omni-ID Flex(TM) offers a medium read range that effectively crosses
over to a wide range of applications including tracking laptops and PCs;
and

-- Omni-ID Max(TM) offers the longest read range and is most commonly used
for tracking conveyances and outdoor assets.

-- Omni-ID Tag Option: Omni-ID OmniTether(TM) is an attachment solution
utilizing a tether approach for application onto small assets or where
real estate is at a premium.
-- Omni-ID Service Bureau offers end users
and systems integrators a one-stop shop for RFID tags, label design and
data programming.
-- Omni-ID On Demand(TM) offers customers the unique
ability to print and commission mount-on-metal RFID tags on site to
dramatically simplify RFID systems integration and is first available for
the Omni-ID Prox.

"We take great pride in bringing innovative technology to the RFID
industry and this award is validation that inspires us to keep pursuing
our ultimate goal as a company: to identify with innovation and provide
the RFID market with the solutions our customers need to solve business
problems," said Tom Pavela, president and CEO, Omni-ID. "This prestigious
award supports our approach to be a customer-facing company that is
making a significant contribution to the way RFID is applied around the
world."

About Omni-ID
Omni-ID is one of the world's leading innovators of
passive ultra high frequency (UHF) radio frequency identification (RFID)
technology. Through its patent-pending revolutionary technology Omni-ID
"cracked the code" to overcome the problems traditionally associated with
RFID, enabling a broad range of new applications that improves accuracy
and efficiency in asset tracking, logistics and supply chain management.
The company's family of versatile RFID tags works reliably in the
harshest environments -- including on and off metal and liquids -- and
excel in real-world proving grounds, demonstrating their value in today's
most challenging business applications. With major offices in Foster
City, Calif. and in the UK, Omni-ID's mission is to drive the widespread
adoption of RFID technology as the optimal tracking and identification
solution. For more information, visit www.Omni-ID.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company,
enables clients to accelerate growth and achieve best in class positions
in growth, innovation and leadership. The company's Growth Partnership
Service provides the CEO and the CEO's Growth Team with disciplined
research and best practice models to drive the generation, evaluation and
implementation of powerful growth strategies. Frost & Sullivan leverages
over 45 years of experience in partnering with Global 1000 companies,
emerging businesses and the investment community from 31 offices on six
continents. To join our Growth Partnership, please visit
http://www.frost.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=945165

Contact:
Chris Iafolla
SHIFT Communications
(617) 779-1857
Email Contact

Copyright 2009, Market Wire, All rights reserved.

-0-