Calling All San Franciscans to Share the Love, yoCup Style

yoCup Offers a Buy One, Get One Free Promotion on Mar. 27 to Celebrate its
One-Year Anniversary

SAN FRANCISCO, March 24 /PRNewswire/ -- On Friday, March 27, 2008, the first
yoCup opened for business in the heart of downtown San Francisco, California
to a crowd of anxious fro-yo fanatics. One year later, the crowd is still
there.

With birthdays come presents - so on Mar. 27, the friendly staff at yoCup will
be offering a buy one, get one free promotion dubbed, "Share the Love" in
celebration of its one-year anniversary. Every customer who brings along a
friend, family or colleague to share some of the best yogurts in town will
receive the second cup of yogurt for free!

Guests can enjoy a cup of delicious yogurt that's available in a variety of
flavors, such as original tart, blueberry and chocolate. In addition, the
frozen yogurt can be topped with fresh fruits , organic granola, cheesecake
pieces or a variety of cereals , just to name a few.

This offer will be available from 10:00 a.m. - 6:00 p.m. PT on Friday, Mar. 27
at both downtown San Francisco locations, 101 Spear Street (Rincon Center) and
685 Market Street.

"From the moment our doors first opened at the Rincon Center, we have not only
catered, served and delivered to the most wonderful customers in our community
but we've made some great friends along the way," said Meinoh Kim, president
of yoCup. "We'd like to show our appreciation to our friends and loyal
customers by offering a chance to share the love of a delicious frozen treat
with others in our local community on this very special day."

Dressed to impress, all yoCup shops will be sporting a new store front and
logo in celebration of the one-year anniversary. For more information about
yoCup, please visit www.yocupyogurt.com.

About yoCup
yoCup, since opening in March 2008, has been a showcase of frozen yogurt
delight. The yogurt shop features constantly changing flavors topped with
local seasonal fruits, as well as dry toppings ranging between favorite
cereals to chocolaty goodies. yoCup has recently been awarded several Reader's
Choice Awards and consistently ranked as a favorite among user generated
review sites. The shop is located at 101 Spear St. and 685 Market St., San
Francisco, CA. For more information about yoCup, please visit
www.yocupyogurt.com.

SOURCE yoCup

Daniel Yoo of Ruder Finn, +1-415-249-6775, yood@ruderfinn.com, for yoCup