PointClear and Sales Performance International Explain Why Sales Needs Fewer Leads,...

PointClear and Sales Performance International Explain Why Sales Needs Fewer
Leads, Even in Tough Times

Recorded Online Briefing Addresses Critical Question of Why Sales
Opportunities Are Stalling - And Why Generating More Leads Isn't The Answer

ATLANTA, March 24 /PRNewswire/ -- In the current down economy, many companies
are experiencing less activity in their sales pipelines. But is crowding the
pipeline with more leads the answer? A recorded webinar co-presented by
PointClear, LLC (www.pointclear.com) and Sales Performance International
(www.spisales.com) explains why actually creating fewer, yet higher-quality
leads can result in increased sales performance - even in today's tighter
markets.

The webinar, "Why Sales Needs Fewer Leads, Even in Tough Times," is accessible
without charge on the PointClear website.

Among the topics covered:

-- Why your sales are stalling and what you can do about it
-- Why bridging the gap between sales and marketing is more critical than
ever
-- What to do after you find the right lead to convert it into closed
business

"Many companies today are focused on populating their pipeline with more and
more leads in hopes that some will turn into sales. However, this usually just
results in money being wasted on lead generation programs that don't work,"
said Dan McDade, president of prospect development firm PointClear. "What you
get is a high volume of low-value leads that fail to provide a return on
investment. Conversely, by focusing your resources on a smaller number of
better quality leads, it is possible to generate the genuine prospects
salespeople need to survive and thrive in today's market."

A 2009 CSO Insights survey reported that senior sales executives rate just 35
percent of leads as "good" or "excellent," and 65 percent are rated as
"average" or "poor." Not surprisingly, only 26 percent of sales executives are
satisfied with the quality of leads they receive.

Co-presenter Tim Sullivan is director of development at Sales Performance
International, a global provider of sales and marketing best practice
consulting, training and tools. He said the webinar offers expert insight into
improving lead quality, nurturing leads through the marketing cycle and
transforming qualified leads into actual revenue.

According to Sullivan, "The reality today is that sales opportunities are
indeed fewer, so companies need to evaluate and build consistency around their
marketing and selling processes to ensure prospects are being handled
effectively to deliver the best possible outcome."

To access the complimentary webinar, visit the PointClear website at
www.pointclear.com.

About Sales Performance International

Sales Performance International (SPI) is a global sales training and
performance improvement firm dedicated to helping the world's leading
corporations drive measurable and sustainable revenue growth and operational
sales performance improvement.

Founded in 1988, SPI has been the leader in helping global companies
successfully transition from selling products to marketing and selling
high-value solutions. With extensive sales performance expertise, deep
industry knowledge, global resources and a proven track record, SPI
collaborates with clients to deliver strategic, operational and tactical
solutions.

SPI has assisted more than 600,000 sales and management professionals in more
than 50 countries and 14 languages achieve higher levels of performance. SPI
clients include Microsoft, Heineken, Hitachi Data Systems, Manpower, IBM, WIX
and Verizon. For more information, visit www.spisales.com.

About PointClear

Headquartered in Norcross, Ga., PointClear, the prospect development firm,
provides solutions that fill client forecasts, not just their pipelines.
PointClear's expert sales and marketing professionals provide clients with
forecastable sales opportunities, actionable marketing intelligence and
effective marketing coverage. For more information about PointClear's products
and services, go to www.pointclear.com.

SOURCE PointClear, LLC

Kathy Cabrera of Carabiner Communications, +1-678-644-4122,
kcabrera@carabinerpr.com, for PointClear, LLC