WONKA(R) Named Presenting Sponsor of This Year's The Bamboozle Festivals and Roadshow

WONKA(R) Named Presenting Sponsor of This Year's The Bamboozle Festivals and
Roadshow

Magical Candy Maker Promises New Surprises at Festivals and Annual Roadshow

GLENDALE, Calif., March 24 /PRNewswire-FirstCall/ -- WONKA and Live Nation
announced today that the candy maker has been named the presenting sponsor of
The Bamboozle, a festival and tour born five years ago that connects artists
and their fans like no other.

The Bamboozle presented by WONKA is the only place to experience more than 200
of the most talked about bands in pop, punk, mainstream, emo and more,
performing live on multiple stages. The Bamboozle presented by WONKA will be
held at the Meadowlands Sports Complex in East Rutherford, N.J., on May 2 and
May 3 with headliners Fall Out Boy and No Doubt, who will be performing their
first show in five years. The Bamboozle Left presented by WONKA is set for The
Festival Grounds at Verizon Wireless Amphitheater in Irvine, Calif., on April
4 and April 5 with headliners Fall Out Boy, 50 Cent and Deftones. A 22-market
Bamboozle Roadshow presented by WONKA will take The Bamboozle's unparalleled
party experience across the country, with club dates scheduled nationally
beginning on April 5 in Tucson, Ariz., culminating on April 30 in Farmingdale,
N.Y., featuring We The Kings, Forever The Sickest Kids, The Cab, Never Shout
Never and Mercy Mercedes.

"The Bamboozle is a unique platform that gives WONKA access to a very
desirable demographic of young music fans," said Russell Wallach, President of
North American Alliances for Live Nation. "This festival and tour are perfect
examples of the variety of brand building opportunities that our integrated
platform makes available to corporations."

"We have a phenomenal lineup for all of our Bamboozle events this year," said
Live Nation executive John D'Esposito, the event's founder. "Last year's
festival in New Jersey sold more than 70,000 tickets. Currently, ticket sales
for this year's festival are tracking 9% ahead of last year. We are already
off to an amazing start for what we expect to be a very successful run for
Bamboozle."

"The Bamboozle culture is magical, bringing the energy of the world's most
exciting bands together with an incredibly vibrant group of music fans," said
WONKA Marketing Manager, Vilma Livas. "It's a perfect fit with WONKA where we
distinguish our brand by creating whimsical, imaginative products for candy
lovers of all ages. Together with Live Nation, we are working to develop
exciting, unexpected experiences at all The Bamboozle events this summer that
music fans are sure be blown away by."

Worldwide Debut of the Latest Acts of Imagination from WONKA
The bands won't be the only stars of these shows. Willy Wonka has been toiling
away in his factory, and he has two new surprises to unveil for the first time
at The Bamboozle Left and The Bamboozle.

WONKA is revealing exclusively to Bamboozlers its one-of-a-kind imagination
station: WONKAvision. Using the interactive technology of WONKAvision, anyone
can be an innovator - just look in the mirror! Play a never-seen-before WONKA
game; go on a photo scavenger hunt; or design a customized masterpiece! When
you're finished, your work of art will be magically transferred to WONKA.com
to delight millions of visitors online.

Fans have to get inside the Bamboozle gates to get the first taste of the
WONKA brand's second surprise and newest treat, WONKA(R) KAZOOZLES(TM). A
"delickoricious" chewy candy to feed the imagination, KAZOOZLES combines TWO
long and luscious licorice ropes with fruit punch-flavored candy filling.
Bamboozlers will be among the first in the world to try the two new varieties
- Cherry Punch and Pink Lemonade. Everyone else will have to wait until the
national launch in June.

Extra lucky Bamboozlers will become WONKA VIPs. Awesome rewards such as
special seating and second-day tickets await them. A few WONKA fans will
receive an elite WONKA Gold Card entitling them (and their friends) to become
a WONKA insider with a special benefit: a six-month candy supply!

The Bamboozle Roadshow
The talent line-up and soundtrack for the Bamboozle Roadshow presented by
WONKA will include five electrifying bands: We The Kings, Forever The Sickest
Kids, The Cab, Never Shout Never and Mercy Mercedes. A special correspondent
will be reporting from the road throughout the tour. There will be exclusive
WONKA behind-the-scenes interviews with the bands, and videos from every stop
along the way.

Follow the tour at www.twitter.com/WONKAnation. Additional updates and links
are available at www.WONKA.com or www.TheBamboozle.com/roadshow/home.php.
Throughout the duration of the tour, fans will have the opportunity to talk
directly with the bands online.

For more information about WONKA, visit www.WONKA.com. For more information
about Bamboozle Left, The Bamboozle and the Bamboozle Roadshow, all presented
by WONKA, and to purchase tickets, visit www.TheBamboozle.com.

ABOUT WONKA
WONKA opened its doors in 1983. Since that time, WONKA(R) has been dedicated
to the art of producing fun, innovative, high-quality confections for candy
lovers of all ages. WONKA(R) candies include NERDS(R), NERDS(R) Rope,
SWEETARTS(R), SHOCKERS, SPREE(R), LAFFY TAFFY(R), RUNTS(R), EVERLASTING
GOBSTOPPER(R), LIK-M-AID(R) FUN DIP, PIXY STIX(R), BOTTLE CAPS(R), and the
WONKA(R) Bar. WONKA is owned by Nestle USA, Inc. For more information, visit
WONKA.com.

ABOUT NESTLE USA
Named one of "America's Most Admired Food Companies" in Fortune magazine for
the twelfth consecutive year, Nestle USA provides quality brands and products
that bring flavor to life every day. From nutritious meals with Lean
Cuisine(R) to baking traditions with Nestle(R) Toll House(R), Nestle USA makes
delicious, convenient, and nutritious food and beverage products that enrich
the very experience of life itself. That's what "Nestle. Good Food, Good
Life" is all about. Well-known Nestle brands include: Nestle(R) Toll
House(R), Nestle(R) Nesquik(R), Nestle(R) Coffee-mate(R), Stouffer's(R), Lean
Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, Nescafe(R),
Nescafe(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R),
DREYER'S(R)/EDY'S(R), Nestle(R) Crunch(R), Nestle(R) Butterfinger(R), and
Wonka(R). Nestle USA, with 2008 sales of $8.8 billion is part of Nestle S.A.
in Vevey, Switzerland -- the world's largest food company -- with 2008 sales
of $101 billion. For product news and information, visit Nestleusa.com or
NestleNewsroom.com.

ABOUT LIVE NATION
Live Nation's mission is to maximize the live concert experience. Our core
business is producing, marketing and selling live concerts for artists via our
global concert pipe. Live Nation is the largest producer of live concerts in
the world, annually producing over 22,000 concerts for 1,600 artists in 33
countries. During 2008, the company sold over 50 million concert tickets and
drove over 70 million unique visitors to LiveNation.com. Live Nation is
transforming the concert business by expanding its concert platform into
ticketing and building the industry's first artist-to-fan vertically
integrated concert platform. The company is headquartered in Los Angeles,
California and is listed on the New York Stock Exchange, trading under the
symbol LYV. For additional information about the company, please visit
www.livenation.com/investors.

SOURCE Live Nation; WONKA

Erin McCarty, +1-206-270-4655; or Patricia Bowles, +1-818-549-5817; or
Jennifer Gery-Egan, +1-212-986-6667; or John Vlautin of Live Nation,
+1-310-867-7127