STWA Enters Into Agreement for Marketing Its ELEKTRA(TM) Technology to Tractor-Trailer Truck and Other Heavy Diesel

MORGAN HILL, CA, Mar 24 (MARKET WIRE) --
Save the World Air, Inc. (OTCBB: ZERO), an innovative pioneer in the clean
technology industry focused on energy efficiency and air quality issues,
announced today that it has engaged an East Coast based
business-consulting firm to assist the Company with marketing services
connected with its ELEKTRA-based technology as it applies to
tractor-trailer truck and other heavy diesel truck operators.

The firm will arrange presentations, set-up meetings and assist in
executing deals for STWA with potential customers who operate large fleets
of diesel trucks. The Agreement initially targets 5 accounts that
represent over 41,000 trucks. In addition, it covers one of North
America's largest employee unions, with nearly 1,900 affiliates and 1.4
million members throughout the U.S., Canada and Puerto Rico. To that end,
they will work to introduce the product to the Union's independent
trucking operators to support the implementation and purchase of STWA's
Products.

Cecil Bond Kyte, Chairman and CEO of Save The World Air, Inc., commented,
"We have had numerous inquiries from many organizations interested in
assisting us with the sales, development and distribution of ELEKTRA. We
chose to work with a group that can immediately provide executive level
introductions for our company. This helps STWA gain entry into doors that
could otherwise take us months, if not years, to open on our own."

Kyte added, "For strategic reasons we are not naming the firm at this
time, but we can say that they specialize in enhancing the
competitiveness of businesses and industries on behalf of corporate,
union and government clients. For almost twenty years, they have directed
hundreds of projects spanning the manufacturing, transportation and
distribution and mining industries. They are the right partners at the
right time. Engaging this firm is a major leap forward for this company
and its marketing and sales initiatives for ELEKTRA."

About Save The World Air, Inc.

Save The World Air, Inc. develops and licenses patented and patent pending
flux field pollution control and performance improvement technologies,
including the ELEKTRA, ZEFS and MKIV, which have been scientifically
tested and proven to significantly reduce harmful exhaust emissions,
improve performance and enhance fuel economy. The products have been
engineered to serve as either stand alone pollution control systems or
can be used (in conjunction with catalytic converters) to create a more
effective total pollution control system that not only reduces harmful
emissions, but also decreases greenhouse gases, improves fuel efficiency
and boosts performance.

More information including a company Fact Sheet, logos and media articles
are available at: http://www.irthcommunications.com/clients_ZERO.php, and
at: http://www.magchargr.com.

Follow STWA on Twitter: http://www.twitter.com/stwainc

Follow STWA on Facebook: http://www.facebook.com/group.php?gid=50849493541

Safe Harbor Statement

This press release contains information that constitutes forward-looking
statements made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. Any such forward-looking
statements involve risks and uncertainties that could cause actual results
to differ materially from any future results described within the
forward-looking statements. Risk factors that could contribute to such
differences include those matters more fully disclosed in the Company's
reports filed with the Securities and Exchange Commission. The
forward-looking information provided herein represents the Company's
estimates as of the date of the press release, and subsequent events and
developments may cause the Company's estimates to change. The Company
specifically disclaims any obligation to update the forward-looking
information in the future. Therefore, this forward-looking information
should not be relied upon as representing the Company's estimates of its
future financial performance as of any date subsequent to the date of this
press release.

Contact:

IRTH Communications, LLC
Mark B. Moline
Managing Partner
760-458-4899
Email Contact
http://www.irthcommunications.com
http://www.twitter.com/irthcomm

Save The World Air, Inc.
Charles R. Blum
President
323-932-7040

Copyright 2009, Market Wire, All rights reserved.

-0-