Cloud B Drops Amazon.com as Online Retailer

TORRANCE, Calif., March 24, 2009 (GLOBE NEWSWIRE) -- In an effort to support the
company's 3,000 retailers nationwide, Cloud B(r) has informed Amazon.com,
Inc.(r) that it will no longer sell to the online retail giant. One of the
company's largest customers, Amazon.com has carried a variety of Cloud B
products including the best-selling Sleep Sheep(tm) and Twilight Turtle(tm),
which made Amazon.com's top seller list last holiday season.

"This was a difficult financial decision for us, but now more than ever, it is
imperative that we stay true to our business philosophies and continue to
support our retail partners that are most affected by these economic times,"
said Nader Hamda, president and CEO of Cloud B. "As a company, we strongly
believe in supporting all our retail partners equally."

The company is continuing its initiative to take corporate responsibility to a
higher level. Always committed to meeting and exceeding worldwide safety and
quality standards, last year Cloud B announced steps to reduce the company's
carbon footprint by transitioning all product packaging to recycled materials
and moving to eco-friendly and/or organic materials whenever possible. The
company also introduced its Endangered Species Line where a portion of the
proceeds benefits the Conservation International Foundation.

"Quality and safety for our children and for our environment are guiding
principles of our company, and now we add to those principles a commitment to
helping all our retail channel," said Hamda.

Cloud B designs its products, ranging from sleeping bags to plush toys, to
provide a better sleep for children. The award-winning Sleep Sheep and Twilight
Turtle, from the Sleep Sheep & Friends(r) collection, are designed to soothe
different senses to provide the ultimate atmosphere for a longer night's rest.
The complete product line is still available through several fine retailers,
including Bloomingdale's, Dillard's, Nordstrom, Von Maur, Harrods and specialty
boutiques worldwide.

For additional information and to schedule an interview with Nader Hamda, please
contact Anouk Zisa or Emily Chae at +1 310 781 3833.

About Cloud B

Founded in 2002, Cloud B launched with the award-winning LullaBag and quickly
expanded its offerings to become the trusted name with parents worldwide for
products with a two-fold focus: a better, safer sleep for children and
consequently a better night's rest for parents as well. All products, including
the popular Twilight Turtle and Sleep Sheep, are developed in consultation with
an advisory board of pediatricians and specialists, designed to help children
sleep easier by soothing different senses. Winner of the National Parenting Seal
of Approval and a Good Housekeeping Editor's Choice Award, Cloud B uses only the
finest materials, such as eco-friendly soy-based and bamboo fabrics, to ensure
quality and elegance. For more information on Cloud B and its products, please
visit www.cloudb.com.

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CONTACT: Cloud B
Media Contact:
Emily Chae
echae@cloudb.com
Anouk Zisa
anoukz@cloudb.com
+1 310 781 3833