HeadsUp Entertainment's Management Team Enhanced With The Recruitment Of Mr. Gregory F. Genge, MBA

CALGARY, ALBERTA, Mar 24 (MARKET WIRE) --
Kelly B. Kellner and the management team of HeadsUp Entertainment
International Inc. (PINK SHEETS: HDUP) are pleased to announce that the
company's infrastructure has been strengthened with the recruitment of
Gregory F. Genge, MBA, who will take on the role of Chief Executive
Officer, effective immediately.

Mr. Genge has an extensive background in entrepreneurial business growth
and development, most notably as former Founder and CEO of the
International Dynavar Group of Companies. Under his leadership and
vision, Mr. Genge put together over a decade of 50-100% growth years,
having surpassed over $50M USD in revenue in a downturn market. Since
divesting in 2006, Mr. Genge has been selling private jets as well as
acting as a Business Growth Consultant. He is an avid poker player, holds
a Masters Degree in Business Administration from Queens University, has
been awarded multiple Entrepreneur of the Year awards, and has a
substantive reputation as a visionary business leader. Mr. Genge is
pleased to be in an active role as CEO where he feels very comfortable
working to set strategic direction in developing a sustainable dominant
market strategy for monetizing Poker in Canada.

"I am very pleased that we have been able to attract Greg to our
organization." stated President, Founder and Chief Operating Officer
Kelly B. Kellner. "The addition of his talents, skills and vision will
allow us to implement growth strategies that will accelerate our business
plan and enhance shareholder value."

Mr. Genge's immediate role will focus on taking the Company to full
reporting status and becoming listed on higher tier exchanges in both the
US and Canadian markets as well as raising capital to support the
acceleration of revenues and growth. Mr. Kellner will continue to focus
on the implementation of the business plan through the development of the
multiple revenue streams within the Canadian media and entertainment
sectors.

HeadsUp Entertainment in the past 4 years has secured an unparalleled
dominance within the poker business in Canada through the launch of the
Canadian Poker Tour Player's Membership, the re-launch of Canadian Poker
Player Magazine and the production of multiple televised events across
the country on The Score Television Network.

About HeadsUp Entertainment International Inc.

HeadsUp Entertainment International Inc. is a global media and
entertainment company engaged in the creation of branded entertainment
through the development, production and marketing of televised
programming based on poker and other entertainment themes. For more
information see the Company's website www.headsupentertainment.com.

Forward-Looking Statements:

This news release contains "forward-looking statements" within the
meaning of the U.S. Private Securities Litigation Reform Act of 1995.
When used in this release, words such as "estimate," "expect,"
"anticipate," "projected," "planned," forecasted" and similar expressions
are intended to identify forward-looking statements, which are, by their
very nature, not guarantees of HeadsUp Entertainment International Inc.'s
future operational or financial performance, and are subject to risks and
uncertainties. Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the date of this
release. Due to the risks and uncertainties, actual events may differ
materially from current expectations. The Company disclaims any intention
or obligation to update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.

Contacts:
HeadsUp Entertainment International Inc.
Investor Relations
(403) 269-9039
Website: www.headsupentertainment.com

Copyright 2009, Market Wire, All rights reserved.

-0-