Identity Theft 911 Provides Identity Theft Resolution Services to American Family Insurance Customers

Policyholders Receive Unlimited, One-on-One Fraud Resolution Assistance
SCOTTSDALE, Ariz.--(Business Wire)--
Customers of American Family Insurance (www.amfam.com), one of the largest
property-casualty insurers in the nation, who have purchased American Family`s
optional Identity Fraud Expense Coverage endorsement, now have access to
comprehensive identity theft resolution services provided by Identity Theft 911
(www.identitytheft911.com), America`s leading identity theft resolution and
education services provider, at no additional cost.

In addition to expense reimbursement provided under the endorsement, customers
with optional identity fraud expense coverage and members of their immediate
household automatically receive:

* The free benefit of Identity Theft 911`s "LifeStages" program for expert
one-on-one resolution services and consultation from on-demand certified fraud
specialists, plus credit and fraud monitoring tools, during various life events
when consumers are particularly vulnerable to identity theft.
* Assistance with placing fraud alerts, completing fraud affidavits, replacing
documents and interfacing with police departments, creditors, collection
agencies and credit rating bureaus.
* Dedicated online access to Identity Theft 911`s proactive educational
material, including daily threat alerts, investigative articles, monthly
newsletters, white papers and preventative tips.

"Your identity is your most important asset and requires specialized protection
and attention," said Matthew Cullina, CEO of Identity Theft 911. "American
Family Insurance customers with the endorsement now have the option of accessing
Identity Theft 911 services to better secure their identities."

About American Family Insurance

Ranked No. 352 on the Fortune 500 list, American Family is the country's
14th-largest provider of property and casualty insurance and the third-largest
mutual property and casualty insurer. Conducting business in 19 states, the
company offers auto, home, life, health, business, farm and ranch insurance.
www.amfam.com

About Identity Theft 911®

Protecting over 12 million households, Identity Theft 911 is a leader in
identity theft resolution, providing innovative, enterprise-level fraud
solutions and consumer education to Fortune 500 companies, many of America's
largest insurance companies, corporate benefit providers and a wide spectrum of
financial institutions. www.identitytheft911.com

Identity Theft 911
Corporate Communications
Brian Justice, 480-355-8500
media@identitytheft911.com

Copyright Business Wire 2009