AT&T Scores Online Hosting Agreement With the NCAA(R)

Consolidating Web Infrastructure and Application Management Under One Provider
Gives NCAA Student-Athletes and Administrators Reliable Online Experience

INDIANAPOLIS, March 24 /PRNewswire-FirstCall/ -- The Web site that provides
real-time rankings, sports statistics and multimedia resources to thousands of
NCAA student-athletes and associations is enhancing its performance, with
faster, more reliable online experiences. AT&T* today announced that the
National Collegiate Athletic Association (NCAA) has awarded AT&T Business
Solutions, an official NCAA Corporate Champion, a three-year contract for
hosting and application management, powered by AT&T Synaptic
Infrastructure(SM), its next-generation utility computing platform.

The NCAA sought a single provider to manage and proactively monitor the Web
content and IT infrastructure of its NCAA.org site, primarily designed for
NCAA schools and student-athletes. AT&T is providing a flexible solution that
facilitates speedy, simpler site functionality and can handle spikes in Web
traffic especially during seasonal peak traffic times around NCAA March
Madness and other sports-related collegiate activities, such as NCAA
recruiting seasons.

AT&T's certified professionals will manage NCAA's IBM(R) Lotus(R) Web Content
Management(TM) and WebSphere(R) Portal solutions to create an interface that
Web managers use to add, catalog and publish sports data and programs. IBM
WebSphere(R) Portal management, the power behind the site, facilitates
reliable upkeep of the site's applications, saving NCAA from potential costly
downtime and freeing NCAA's in-house IT resources to focus on other strategic
initiatives.

"Having a single source for all our Web needs allows the NCAA technology team
to develop greater online services for our business, our student-athletes and
their sports," said Jim Isch, Chief Financial Officer, NCAA. "AT&T's world
class solutions keep our site and applications in peak performance
around-the-clock, enhancing our productivity and our visitors' Web site
experience."

The NCAA's Web application solution will be deployed on AT&T's Synaptic
Hosting platform, which delivers bandwidth on demand to provide a quality
online experience for users no matter the season. Meeting the demands of
real-time Web traffic, AT&T Synaptic Infrastructure adds another layer of
reliability such that all facets of NCAA.org are accessible to users when they
need them.

"AT&T is a trusted online technology advisor beyond being our provider of
communications solutions," added Isch. "AT&T offers a single source for
management, with the service and proactive monitoring needed in today's 24/7
digital world. We're providing a greater experience for our audiences and
elevating the importance of NCAA sports in America."

As an Official NCAA Corporate Champion since 2002, AT&T has supported the NCAA
in various capacities as a way to engage NCAA fans and AT&T customers. AT&T
also provides NCAA content to fans through its MobiTV service for wireless
devices.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services and
the nation's leading wireless, high speed Internet access and voice services.
In domestic markets, AT&T is known for the directory publishing and
advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM
organizations, and the AT&T brand is licensed to innovators in such fields as
communications equipment. As part of its three-screen integration strategy,
AT&T is expanding its TV entertainment offerings. Additional information about
AT&T Inc. and the products and services provided by AT&T subsidiaries and
affiliates is available at http://www.att.com.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletics opportunities for
more than 400,000 student-athletes at more than 1,000 member colleges and
universities. Each year more than 54,000 student-athletes compete in NCAA
championships in Divisions I, II and III sports. Visit www.NCAA.org and
www.NCAA.com for more details about the Association, its goals and members and
corporate partnerships that help support programs for student-athletes. The
NCAA is proud to have AT&T as an official Corporate Champion.

**NCAA is a trademark owned by the National Collegiate Athletic Association.

(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies.

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SOURCE AT&T Inc.

Bryan Blaise, +1-312-932-2831, bblaise@attnews.us, for AT&T